Beard oil is a cosmetic product that nourishes the skin under beard and helps in grooming and softening of the beard hair. Beard is easily prone to attract dirt and bacteria of various kinds, making it look dirty. Hence, beard oil helps in making the beard look shiny and soft.
Beard oil contains various ingredients, carrier oils, and essential oils. Carrier oils present in beard oil include coconut, jojoba, almond, grape seed, or/and argan oil. In addition, this oil also contains essential oils such as pinewood, sandalwood, eucalyptus, and fir needle. These oils act as moisturizers for skin and provide ease against itching or dry skin problems in individuals. It also helps in keeping skin hydrated. Some beard oils also contain certain vitamins, nutrients, and certain natural or synthetic scents, which enhance properties and aroma of the beard oil.
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Further beard oil can be of two types synthetic and organic. Consumer are more inclined toward organic beard oil, owing to certain side effects or skin issues caused by few synthetic beard oils.
The consumer demand for beard oil is augmented by rise in necessity to maintain good personal appearance among men, which is influenced by social media and certain professional look aspects. Thus, the global beard oil market it is expected to grow significantly during the forecast year.
COVID-19 ScenarioAnalysis:
- The COVID-19 outbreak has affected the beard oil market to some extent.
- The COVID-19 pandemic has led to a decline in the Beauty and Personal Care (BPC) industry,however,the impact is not much severe.
- Salons are shut in almost every country and people are not able to go out for personal care and grooming.
- This lockdown situation has led to a halt on demand for beard oil in beauty salons.
- However, in home care applications, demand for beard oil has seen growththrough online distribution channels.
- Supply chain disruption, halt in export-import activities, and logistics slowdown are the major problems faced by the beauty and personal care industry.
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Top Impacting Factors:Market Scenario Analysis, Trends, Drivers,and Impact Analysis
Spending on grooming and personal care products to enhance one’s look and appearance is on the rise, especially among the millennial population for whom beard has become a style statement, drive the global market for the beard oil. The trend of keeping a long or thick beard is growing the need for maintaining the beard by taking proper care, which again increases the demand for the beard oil. Other major factors driving the demand for the beard oil include the improved standard of living, rising disposable income, extensive awareness regarding personal grooming products, increasing customer base, and a wide range of products available.
However, the availability of low-quality products in the market restrains the global market growth of the bread oil to a great extent. The artificial content used to manufacture beard oil might cause some side effects, allergies, causing harm to the skin. Therefore, skin concerns caused due to adulteration in the beard oil limits the market growth of this product globally.
Increasing awareness regarding such products, availability of a wide range of products, online & offline advertising, coupled with celebrity endorsement, and fashion professionals play a major role in creating opportunities that can propel the global beard oil market.
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Key Benefits of the Report:
- This study presents the analytical depiction of the global beard oil industry along with the current trends and future estimations to determine the imminent investment pockets.
- The report presents information related to key drivers, restraints, and opportunities along with detailed analysis of the global beard oil market share.
- The current market is quantitatively analyzed to highlight the global beard oil market growth scenario.
- Porter’s five forces analysis illustrates the potency of buyers & suppliers in the market.
- The report provides a detailed global beard oil market analysis based on competitive intensity and how the competition will take shape in coming years.
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