Functional workwear protects workers against risks at work. Recently, there is a high demand for these items on the market from those seeking athletic clothing. Industrial employees are currently engaged in less than optimal circumstances for longer hours. Modern workwear should thus be pleasant and durable and have the safety of the individual at the forefront. Thus traditionally pleasant materials such as cotton and wool are intelligently combined with synthetic fibers and polymers, to offer a work-fit and workers-fit product. This leads to increased demand for functional clothing. One important element that drives demand for various types of functional workwear, particularly active clothing or sporting items, is the increase in the health and wellness trend. Consumers throughout the globe have taken their fitness activities seriously into account through various activities in sports and fitness.
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COVID-19 Impact Analysis
- Countries had to enforce lockdown that restricted the consumers to move outdoors due to the outbreak of the COVID-19 pandemic. As a result, the demand for functional workwear apparel had decreased. The functional workwear apparel market saw a dip in production as sufficient labours were not available to continue the production process. The sales procedure couldn’t complete as there was the unavailability of stocks in stores and online retails.
- Disruption in the distribution channel was an important cause as adequate raw materials couldn’t reach the industries for production; the delivery of finished products to the dedicated stores was not possible. Consumers had no option to visit the specialized stores or book a pair of functional workwear apparel through e-commerce websites.
Top Impacting Factors
- The introduction of new industries and the effort to increase production to counter the gap between demand and supply is developing a risk of physical injuries in the labours. Companies are promoting a safe work environment for their employees, for which the employees are provided with functional workwear apparel to avoid any physical hazards. The high demand for functional workwear apparel in the labour-intensive industries, resulting in the rapid growth of the functional workwear apparel market.
- Factors driving market expansion in functional sportswear include increasing awareness of health and increasing consumer fitness activities. In addition, increasing women’s engagement as well as celebrity support in sports and fitness has paved the road for functional sportswear. Additionally, an increase in disposable income and improvement in living standards had fueled the growth of functional sportswear as consumers are capable of acquiring the products.
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Market Trends
Athletics are the Modern Benchmark in the Functional Workwear Apparel Industry
The athletics idea has transformed casual clothes, including stretching suits, clever footwear and high-tech materials. In the last decade, the athletics sector has had spectacular development and has started getting into workwear as office wear steadily becoming more comfortable. Fitness clothing is a fashionable phenomenon; garments meant for sports purposes, like work clothes, casuals, schools or social occasions, are used.
The growing number of fitness models for women, sportsmen and athletes has produced a comprehensive perspective towards women’s sports. Fabrics designed to be used for athletic purposes in extreme sports are being used to make functional clothing that is respirable, sweat-wicking, and wrinkle-resistant.
An Increase in Strategic Alliances by the Manufacturing Industries to Increase Awareness toward Safety
Manufacturing companies are increasing their alliances strategically with the labour-intensive industries and entering into a partnership with the e-commerce giants. The companies are conducting workshops and other seminars to create awareness for safety in the workplace. Companies are introducing the need for functional workwear apparel and the benefits that a worker gets from using them. These initiatives are increasing the awareness for safety, sales of functional workwear apparel and market growth. These initiatives taken by the functional workwear apparel company is influencing the new entrants of the market to adapt to the safety guidelines for avoiding unfavourable circumstances.
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Key Benefits of the Report
- This study presents the analytical depiction of the functional workwear apparel industry along with the current trends and future estimations to determine the imminent investment pockets.
- The report presents information related to key drivers, restraints, and opportunities along with detailed analysis of the functional workwear apparel market share.
- The current market is quantitatively analyzed to highlight the functional workwear apparel market growth scenario.
- Porter’s five forces analysis illustrates the potency of buyers & suppliers in the market.
- The report provides a detailed functional workwear apparel market analysis on the basis of competitive intensity and how the competition will take shape in coming years
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