The baby diaper and adult incontinence market is projected to reach US$ 52.2 billion by 2025, according to a new market research report by AMR. The growth of the market is expected to be driven by the increasing population of aging people, improving awareness about incontinence products, and increasing disposable income.
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The baby diaper segment is projected to account for the largest market share of US$ 28 billion by 2025. This is due to the growing use of disposable diapers, the rising number of working mothers, and the increasing preference for convenience products. Additionally, the introduction of innovative products, such as clothes with built-in diapers and biodegradable diapers, is anticipated to support the growth of the baby diaper segment.
The adult incontinence segment is projected to witness the fastest growth during the forecast period. This is attributed to the increasing prevalence of urinary incontinence due to aging, obesity, and prostate cancer, and the increasing awareness about the availability of incontinence products. Additionally, the introduction of innovative products, such as washable briefs and disposable underwear, is anticipated to drive the market growth.
North America is projected to dominate the market and account for a share of 40.9% by 2025. This is due to the presence of key players in the region, such as Kimberly-Clark Corporation and Procter & Gamble, and the increasing prevalence of urinary incontinence in the region.
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Some of the key players in the baby diaper and adult incontinence market include Kimberly-Clark Corporation, Procter & Gamble, Unicharm Corporation, Svenska Cellulosa Aktiebolaget SCA, Kao Corporation, Domtar Corporation, Ontex Group, First Quality Enterprises, Inc., Asaleo Care Limited, and Bemis Company, Inc. The companies are focusing on product innovation and launching new products to meet the changing needs of consumers. For instance, in 2018, Kimberly-Clark Corporation launched Huggies Special Delivery Diapers, which are designed for babies with sensitive skin.
The market is highly competitive and fragmented, with the presence of global, regional, and local players. The market is likely to witness a high degree of consolidation in the forecast period, as companies are focusing on strategic collaborations and acquisitions to expand their product portfolio and global presence. For instance, in 2018, Ontex Group purchased the adult incontinence business of BSN Medical.
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The report provides a detailed view of the market, with the help of qualitative and quantitative analysis. It provides an overview and forecast of the global baby diaper and adult incontinence market based on product and region. The report also provides an in-depth analysis of market dynamics and competitive landscape. The report also provides a detailed analysis of the key players in the market and their strategies for growth.