The programmatic display advertising market was valued at $451.3 billion in 2021 and is expected to increase at a CAGR of 35.8% from 2022 to 2031, reaching $9473.3 billion by 2031.
Programmatic display is a combination of technologies that allows advertisers to place online display advertisements in front of potential customers as they visit publisher sites that include the advertising. Advertisements can be put at specified times of the day or on specific sites when these target users are online using programmatic display advertising solutions.
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The programmatic display advertising market is being driven by several key factors. One of the primary drivers is the shift towards digital advertising, which has been fueled by the increasing use of smartphones, tablets, and other digital devices. This has led to a significant increase in digital ad spending, with programmatic advertising becoming an increasingly popular option for advertisers. Programmatic advertising allows for real-time bidding and targeting based on data-driven insights, which can help to improve the effectiveness and efficiency of advertising campaigns.
Another driver of the programmatic display advertising market is the availability of advanced technologies, such as artificial intelligence (AI) and machine learning (ML). These technologies are being used to automate many aspects of programmatic advertising, including ad placement, targeting, and optimization. AI and ML can also be used to analyze data from advertising campaigns, providing insights that can be used to improve future campaigns. As a result, we can expect to see continued investment in programmatic display advertising technologies, as businesses seek to maximize the ROI of their advertising spend.
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One of the major trends in the programmatic display advertising market is the increasing use of mobile devices. With the rise of mobile usage, advertisers are turning to programmatic advertising to reach their target audience on mobile devices. In addition, the trend towards mobile-first advertising has led to the development of new programmatic advertising technologies, such as in-app programmatic advertising and mobile programmatic video advertising. These trends are expected to continue, with mobile programmatic advertising set to become an increasingly important part of the overall programmatic display advertising market.
Another trend in the programmatic display advertising market is the growing demand for transparency and brand safety. Advertisers are increasingly concerned about the quality and safety of the content their ads are displayed alongside, and they are looking for solutions that provide greater control and visibility into where their ads are being placed. As a result, we can expect to see continued development of programmatic advertising platforms that provide enhanced transparency and brand safety features. These trends are likely to shape the future of the programmatic display advertising market, as businesses seek to balance the benefits of programmatic advertising with the need for greater control and accountability.
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The key players profiled in the programmatic display advertising market analysis are Adobe, Basis Technology, Connexity, Google, LLC, Integrated Ad, Science, Inc, IPONWEB Limited, Kayzen, LG Electronics, MediaMath, Magnite, Inc, NextRoll, Inc, RythmOne, LLC, Samsung Electronics, The trade desk, Verizon, Voyage Group, Xandr. These players have adopted various strategies to increase their market penetration and strengthen their position in the industry.
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