The sublimated sportswear market has been growing rapidly over the past few years, and is expected to continue to do so in the foreseeable future. Sublimation printing technology has revolutionized the sports apparel industry, and has become a popular choice for many sports teams and individual athletes due to its many benefits.
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Customization: One of the key benefits of sublimation printing is that it allows for customization of designs, logos, and colors. This has become a major trend in the sportswear industry, with more and more teams and athletes opting for personalized jerseys and uniforms.
Sustainability: The trend towards sustainability has also impacted the sublimated sportswear market, with many manufacturers now using eco-friendly materials and production methods. This is particularly important for sports teams and events that have a focus on sustainability and the environment.
Performance fabrics: Sublimated sportswear is often made from high-performance fabrics such as polyester, which is lightweight, breathable, and quick-drying. This has led to a trend towards sportswear that is not only stylish but also functional and practical for athletes.
Athleisure: Another trend that has impacted the sublimated sportswear market is the rise of athleisure, which is clothing designed for athletic activities that can also be worn in non-athletic settings. This has led to an increase in demand for sportswear that is not only functional but also fashionable.
Digitalization: The use of digital technology in the sportswear industry has also impacted the sublimated sportswear market, with manufacturers and retailers using digital tools such as 3D modeling and virtual reality to create and showcase their products.
Overall, the sublimated sportswear market is expected to continue to grow and evolve in response to changing consumer demands and trends.
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Main impact factors: market scenario analysis, trends, drivers and impact analysis
Sublimated sportswear has created a trend in the sportswear industry. Previously, screen printing was used to design sportswear, but its high installation cost, excessive time consumption, limited color gamut, and design color fading in a short period of time replaced it with the digital printing. Sublimation printing has been found to be effective in saving production costs compared to traditional printing means.
Increased awareness of technology, innovative features of equipment, increased disposable income, changes in fashion and trend, celebrity endorsement, options for self-customization of jerseys, aesthetic appeal of sportswear, increased durability of clothing from sport and minimal time consumption are the factors driving the growth of the market.
Current trends in digital printing in the sublimated sportswear market
Sportswear industries have turned to sublimation printing because it is a cheap and cost effective method. It is also an environmentally friendly printing process that consumes less time. The boom in fashion and style among Generation Z has created the need for stylish and attractive sportswear in the market.
The awareness of new designs and customization options in sportswear has created an increase in sublimated sportswear. Mainstream customers such as professional sports teams are the main customers of sublimated sportswear. The inclination of young people to sport and their clothing has sparked people’s interest in digitally designed sportswear. A wide variety of designs and styles are available in the sportswear category, which has attracted people at a breakneck pace. Leading brands in the sportswear market are investing in new technologies and launching variations of sublimated sportswear. Augusta Sportswear Brands has launched a sublimation design platform, Freestyle Sublimation, through which customers can personalize their designs through mobile devices or desktops with a user-friendly interface.
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Main advantages of the report:
- This study presents the analytical representation of the global Sublimated Sportswear Market along with current trends and future estimates to determine impending pockets of investment.
- The report presents information related to key drivers, restraints, and opportunities along with a detailed analysis of the global Sublimated Sportswear market share.
- The current market is quantitatively analyzed from 2020 to 2027 to highlight the growth scenario of the global Sublimated Sportswear Market.
Porter’s Five Forces Analysis illustrates the power of buyers and suppliers in the marketplace.
The report provides a detailed analysis of the global sublimated sportswear market based on the intensity of the competition and how the competition will take shape in the coming years.
Questions Answered in the Sublimated Sportswear Market Research Report:
- Who are the major market players active in the Sublimated Sportswear market?
- What are the current trends that will influence the market in the coming years?
- What are the driving factors, constraints and opportunities in the market?
- What future projections would help to take new strategic actions?