Green Tea Market Share 2023: Trends, Key Players, Industry Analysis | Unilever Plc., Tata Consumer Products ltd., Typhoo Tea

According to the report, the global Green Tea Industry generated $14.8 billion in 2021, and is estimated to reach $29.3 billion by 2030, witnessing a CAGR of 8.04% from 2022 to 2030. The rising demand for good health boosting beverages is the major factor estimated to propel the green tea market demand in the upcoming years. Green tea’s health advantages are becoming more well-known as consumers become more interested on living a healthy lifestyle. Green tea provides a number of health benefits, including the reduction of the risk of cardiovascular disease. 

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The advantages of green tea to health including weight loss & maintenance, high nutritional value, detoxification, & others and increase in spending on high-quality products drive the growth of the global green tea market. However, lack of awareness in rural parts of developing countries restrains the market growth. On the other hand, new product developments to fulfill the demands related to high-nutritional content in beverages and the emergence of new flavors create new opportunities in the coming years.

Regional Outlook:

The global green tea market is segmented on the basis of type, form, distribution channel, and region. By type, the market is sub-segmented into flavored and unflavored. By form, the market is classified into green tea bags, loose green tea leaves, and instant green tea mixes. By distribution channel, the market is classified into supermarket/hypermarket, convenience stores/specialty stores, and online. By region, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA

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Based on type, the flavored segment held the largest market share in 2021, contributing to nearly three-fourths of the global green tea market, and is expected to continue its lead position throughout the forecast period. Moreover, this segment is estimated to witness the largest CAGR of 8.3% from 2022 to 2030. This is due to rise in popularity of green tea flavors such as mint green tea, jasmine green tea, tulsi green tea, Himalayan green tea, and others. The report also analyzes the unflavored segment.

Leading Key Players

The companies involved in the green tea market are Unilever Plc., Tata Consumer Products ltd., Typhoo Tea, Associated British Foods Plc., The Begilow Tea Company, Tazo Tea Company, Numi Organic Tea, The Republic of Tea, Inc., East West Tea Company LLC., and Northern Tea Merchants Ltd.

Key Findings of the Study

  • By type, the flavored green tea sub-segment is predicted to have a dominating market share in the global market during the forecast period.
  • By form, the green tea bags sub-segment is predicted to have the highest market share in the global market during the forecast period.
  • By distribution channel, the supermarket/hypermarket sub-segment is predicted to have a dominating market share in the global market.
  • By region, Asia-Pacific dominated the global market in 2021 and is projected to remain the fastest-growing sub-segment during the forecast period.

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The report offers a comprehensive analysis of the global green tea market trends by thoroughly studying different aspects of the market including major segments, market statistics, green tea market size, market dynamics, regional market outlook, investment opportunities, and top players working towards the growth of the market.

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