Rise in need to monitor the sales progress and performance such as discounts offered, order status, customer feedbacks & complaints, and others is the major driving factor of the Sales Force Automation Software Market. Increase in smartphone penetration and rise in adoption of 4G & 5G mobile technology enable easier configuration, usage, and upgradation of data related to the sales force automation applications based on different apps such as windows, android, and iOS, which are expected to drive the sales force automation software market growth in the future.
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The global sales force automation software market is segmented on the basis of application, deployment type, industry vertical, and geography. The applications covered in the study include lead management, sales forecasting, order & invoices management, opportunity management, and others. By deployment type, the market is bifurcated into cloud and on-premise. Based on industry vertical, it is divided into healthcare, retail, telecom, food & beverages, BFSI, and others. Geographically, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
Sales forecasting and others segments are expected to be the major revenue contributors to the global sales force automation software market, due to increase in investment in business process automation and rise in tracking mechanism to measure inventory management. Moreover, the BFSI segment has witnessed high adoption of sales force automation software across various regions, owing to the associated benefits of advanced business insights related to customer engagement and increase in innovation in financial products.
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North America was the highest revenue contributor to the global sales force automation software market in 2016, accounting for around 59.1% share, owing to surge in need to streamline the sales processes to reduce manual efforts required for the sales data and increase in demand for process automation. In addition, the market in the Asia-Pacific is projected to grow at the highest CAGR of 11.6% during the forecast period, due to automation of sales process and increased government spending to boost small & medium scale enterprise (SMEs) and business startups.
The key players profiled in the report are Aptean, Bpmonline, Infusionsoft, Infor, Oracle (NetSuite Inc.), Pegasystems, SAP SE, Salesforce.com, Inc., SugarCRM, and Zoho Corporation. The report includes the key strategies adopted by these players and the detailed analysis of the current trends, upcoming opportunities, and restraints in the global sales force automation software market in addition to their impacts.
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Key Findings of the Market:
- The cloud deployment segment accounted for the highest share of the global sales force automation software market in 2016, growing at a CAGR of 11% from 2017 to 2023.
- North America sales force automation software market generated the highest revenue, accounting for $2,290 million in 2016.
- The healthcare segment is expected to dominate the market, in terms of market share, during the forecast period.
- U.S. was the market leader in 2016. In addition, China, Italy, India, and other emerging nations are projected to provide significant opportunities for the major players.
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