An increase in the number of social media users, a rise in expenditure on analytics, and growth in market strategies & competitive intelligence are expected to drive the growth of the global social media analytics market.
In addition, factors such as an increase in cloud adoption and a high rate of deployment in SMEs are expected to provide lucrative opportunities for market growth. However, a lack of skilled expertise and complexities in analytical workflow hamper the growth of the social media analytics market.
Download Sample Report at: https://www.alliedmarketresearch.com/request-sample/1929
Social media analytics is used to evaluate data traces, which enables insights for social and business uses. It also helps the business to execute any brand campaign. Many enterprises are yet to discover their true potential. With a huge chunk of social media content exploding every second, social media analytics may become one of the most important tools for companies to make strategies and implement short-term plans.
According to a new report published by Allied Market Research, the social media analytics market was valued at $1,269 million in 2014 and is projected to reach $9,383 million by 2022, growing at a CAGR of 29.2% from 2016 to 2022.
For Report Customization: https://www.alliedmarketresearch.com/request-for-customization/1929
Key Findings of the Social Media Analytics Market:
- Travel & hospitality, and other end-user sectors are expected to exhibit a significant increase in the social media analytics market growth.
- Customer behavioral analysis generated the highest revenue among other applications.
- Asia-Pacific is projected to exhibit substantial growth during the forecast period.
The key players profiled in the report include Oracle Corporation, Adobe Systems, Inc., IBM Corporation, SAP SE, Netbase Solutions, Inc., Hootsuite Media, Inc., Tableau Software, Crimson Hexagon, SAS Institute, and Salesforce.com Inc.
In 2014, customer behavioral analysis segment accounted for the maximum revenue share in the overall applications of social media analytics market. This is due to the increase in rivalry paired with the need for effective brand promotion, which drives the requirement of customer behavioral analysis. In addition, marketing management segment is expected to witness the fastest growth at CAGR of 30.9% during the forecast period.
Procure Complete Report (120 Pages PDF with Insights, Charts, Tables, and Figures) at: https://www.alliedmarketresearch.com/checkout-final/1023dd69cb58e8050365367a044399d1
The retail sector dominated the global social media analytics market in 2014 due to various advantages of social media analytics such as increase in brand awareness, better connection with audiences, creating hype around products, reduced gaps in the sales cycle. Furthermore, another end user segment is anticipated to grow at a CAGR of 30.1% during the forecast period (2016-2022).
According to Seapee Bajaj, Lead Analyst, ICT Software & Services at Allied Market Research, “The market in North America is more productive as compared to others with diverse end-users implementing social media analytics at a greater extent. Furthermore, it is projected to generate the highest market revenue during the forecast period with predominant deployments in the retail sector.”
Asia-Pacific is estimated to grow at the fastest rate due to an increase in the adoption of the social media analytics industry and the extensive growth rate in China, Japan, Philippines, and India pertaining to the increase in the number of social media users and flourishing retail sector.
Inquiry Before Buying: https://www.alliedmarketresearch.com/purchase-enquiry/1929
Thanks for reading this article; you can also get individual chapter-wise sections or region-wise report versions like North America, Europe, or Asia.
If you have any special requirements, please let us know and we will offer you the report as per your requirements.
Lastly, this report provides market intelligence most comprehensively. The report structure has been kept such that it offers maximum business value. It provides critical insights into the market dynamics and will enable strategic decision-making for the existing market players as well as those willing to enter the market.
About Us:
Allied Market Research (AMR) is a full-service market research and business-consulting wing of Allied Analytics LLP, based in Portland, Oregon. AMR provides global enterprises as well as medium and small businesses with unmatched quality of “Market Research Reports” and “Business Intelligence Solutions.” AMR has a targeted view to provide business insights and consulting to assist its clients in making strategic business decisions and achieving sustainable growth in their respective market domains.
AMR launched its user-based online library of reports and company profiles, Avenue. An e-access library is accessible from any device, anywhere, and at any time for entrepreneurs, stakeholders, researchers, and students at universities. With reports on more than 60,000 niche markets with data comprising of 600,000 pages along with company profiles on more than 12,000 firms, Avenue offers access to the entire repository of information through subscriptions. A hassle-free solution to clients’ requirements is complemented with analyst support and customization requests.
Contact:
David Correa
5933 NE Win Sivers Drive
#205, Portland, OR 97220
United States
Toll-Free: 1-800-792-5285
UK: +44-845-528-1300
Hong Kong: +852-301-84916
India (Pune): +91-20-66346060
Fax: +1-855-550-5975
help@alliedmarketresearch.com
Web: https://www.alliedmarketresearch.com
Follow Us on: LinkedIn Twitter