False lashes are used by people having short or thin eyelashes. These are made up of synthetic or human hairs and are used with a magnetic stripe or a different pack of glue to fix with natural eyelash. Eyelashes enhance the thickness, curliness, and length of the natural eyelash hence providing better looks and enhancing beauty. Eyelashes come in different sizes, colors, shapes, and fibers for satisfying the needs of all users. In addition, customizable eyelashes are also being manufactured by some players which can be changed and used as per the preference of the customer making the product more flexible to use. Innovations in the industry are leading to the development of eyelashes that can stay longer periods and can be used while sleeping, bathing, or swimming.
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COVID-19 Scenario Analysis:
The global beauty and personal care manufacturers are facing difficulties in procuring raw materials and manufacturing their products due to the lockdown of factories. Eyelash being a small part of the beauty and personal care industry and used by people occasionally in the case of parties, functions and other events that are now not being held due to COVID-19 cases worldwide and ban in the mass gathering has declined the sales of false eyelashes.
Top Impacting Factors: Market Scenario Analysis, Trends, Drivers and Impact Analysis
The increase in trend of enhancing beauty by use of makeup, cosmetics, and beauty products fosters the growth of the global eyelashes market. In addition, the changing fashion trends, rising personal care awareness, growing awareness on eye products by beauty experts, urbanization, and promotions on social media platforms by influencers drive the growth of the global false eye lashes market. The demand for false eye lashes comes mainly from the female millennials who keep themselves updated with the changing fashion globally and are technology driven. However, false eye lashes have some allergic reactions due to the glue used to fix it with natural eye lash. Contrarily, rise in beauty trends and awareness among millennials to look better by use cosmetic products fuels the market growth.
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The global false lashes market trends are as follows:
New product launches to flourish the market
The launch of new products that contain improved capabilities have been launched by leading market and the small tech players. They have taken necessary steps to improve the quality of false eye lash and give customers a natural looking lash. Huda Beauty’s LUXE Silk Lash range has 21 false eye lash types to give looks ranging from party, flirty, fashionable and other looks as per the event requirement. This series of false lash are available in price range from $16 to $24.
Moreover, these false lashes are handcrafted by the company to provide natural looking lashes. This LUXE range false eye lash is made from Korean silk and is bound to soft cotton band for extra flexibility and cushion for more comfort to eyes. These false eye lash can be used 4-5 times minimum and 18 times at most.
Surge in usage by millennials and makeup artists
There has been a rise in the use of false eye lashes youngsters and millennials following the fashion trends arising in the market. Also, the beauty artist and salon for wedding makeup are using false eye lash for makeup purposes. In addition, false eye lash with light and sound sensors are available by many manufacturers for party and clubbing get ups. Innovations in false eye lash is growing with tech companies trying to integrate the eye lashes as switch to control electronic devices and electrical appliances like fan, light, television, and laptops.
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Key Benefits of the Report:
- This study presents the analytical depiction of the global false lashes industry along with the current trends and future estimations to determine the imminent investment pockets.
- The report presents information related to key drivers, restraints, and opportunities along with detailed analysis of the global false lashes market share.
- The current market is quantitatively analyzed to highlight the global false lashes market growth scenario.
- Porter’s five forces analysis illustrates the potency of buyers & suppliers in the market.
- The report provides a detailed global false lashes market analysis based on competitive intensity and how the competition will take shape in coming years.
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