As e-learning is growing people can connect and learn different courses from different parts of the world with the help of the internet. E-Learning not only provides flexible learning, low cost, and easy accessibility but also increases the users’ effectiveness with the help of animated learning.
Moreover, nowadays users are demanding easy-use and effective software solutions that have different features such as animation, and interactive learning tools. Furthermore advances in network technology and an increase in smartphones enable broadband facility expanding the usage of the internet. Additionally, with the help of e-learning, language learners can obtain instructions in an environment that is adaptable.
This feature not only allows users flexibility but also helps them manage their time and other responsibilities. Therefore rise in technological advancements and e-learning facility are the main reason that is driving the language learning software market growth of language learning software. However, language learning software provides very little or no feedback at all.
Therefore users have no facility to discover, understand and correct their different mistakes such as spelling errors, grammatical errors, etc. Additionally, although the software provides freedom and flexibility, but self-discipline and control to learn the language by the users is missing.
Often users cannot manage their time and responsibility properly which in turn becomes difficult for them to even learn a simple language. Therefore lack of feedback and self-discipline & control is the major factor that is responsible for restraining the market growth.
Key market players includes in this market: Babbel, Busuu, Ltd., Fluenz Lingoda GmbH, Living Language (Penguin Random House, LLC), Pearson PLC, Preply, Inc., Rosetta Stone, Inc., Verbling, Inc., Yabla, Inc., Adobe Inc.,, Oracle corporation, Cisco Systems Inc.
COVID-19 Scenario Analysis :
- The emergence of COVID-19 has highly affected the health of the people as well as the global economy. Lockdown and restrictions have caused many industries to shut down their operation and manufacturing processes thereby disrupting their supply chain.
- Additionally, as people were forced to stay inside their house for a long period encourage them to start learning new skills and increase their knowledge.
- Furthermore, to curb the spread of the COVID-19 virus many businesses have allowed their workforce to work from home. This has therefore increased the interest of many professionals to learn new languages and enhance their skills.
- Therefore this has increased the adoption of language learning software which has therefore increased the language learning software market growth of language learning software during the pandemic period.
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