The U.S. baby infant formula market was valued at $3,889.0 million in 2020, and is projected to reach $6,784.7 million by 2030, registering a CAGR of 8.6% from 2021 to 2030. In 2020, the carbohydrate segment accounted for 56.4% of the market share. Increasing participation of women in the labor force in the U.S. is a key factor driving the growth of the U.S. baby infant formula market. For instance, according to the U.S. Bureau of Statistics, the working women population has increased from 57.1% in 2018 to 57.5% in 2020. The changing lifestyle of the middle-class population due to rapid urbanization and rising disposable is boosting the U.S. baby infant formula market growth. Moreover, it is perceived that baby infant formulas are rich in nutrients and supplements the growth of the baby is another factor driving the U.S. baby infant formula market. 

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Key Drivers:

Baby infant formula serves as an ideal alternative suitable for infant consumption, which mimics the nutritional composition of breast milk as closely as possible. Although physicians recommend breast milk for optimal infant nutrition, it may not always be possible, suitable, or solely adequate. Baby infant formula consists of various nutrients such as vitamins, proteins, carbohydrates, fat, linoleic acid, and prebiotics that help in the overall development of the infants.  

Leading Key Players:

The players operating in the U.S. baby infant formula market have adopted various developmental strategies to expand their market share, exploit the U.S. baby infant formula market opportunity, and increase profitability in the market. The key players profiled in this report include Abbott Laboratories, Arla Foods, Bobbie, Campbell Soups Company, Dana Dairy Group, Ltd., Danone S.A., D-Signstore, Else Nutrition Holdings, Inc., Hipp GmbH & Co. Vertrieb KG, Holle Baby Food AG, Kabrita USA, Nature’s One, LLC., Nestle S.A., Reckitt Benckiser Group Plc., and The Hain Celestial Group, Inc.   

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Based on the distribution channel, the hypermarkets segment dominated the market due to the facilities provided to customers such as reasonable prices, conveniences, and availability of desired brands and products. Hypermarkets are the most popular place for buying things among the U.S. population. However, Pharmacy/medical stores segment is expected to be the fastest growing segment due to the unawareness about the ingredients in infant formula and issues related to baby food safety. Hence, parents’ belief on doctors and pediatricians is high and this factor drives the growth of the pharmacy/medical stores segment.

Reason to Buy:


✅ Save and reduce time carrying out entry-level research by identifying the growth, size, leading players, and segments in the global U.S. baby infant formula market.
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✅ The key findings and recommendations highlight crucial progressive industry trends in the U.S. baby infant formula market, thereby allowing players to develop effective long-term strategies in order to garner their market revenue.
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✅ Scrutinize in-depth global market trends and outlook coupled with the factors driving the market, as well as those restraining the growth to a certain extent.
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