The increasing inclination of enterprises toward mobile-based advertising, growth in smartphone penetration in developing economies, the surge in the number of mobile & web apps, and the rise in investment in analytics technology, majorly supplement the growth of the market. However, the availability of open-source alternatives and the non-uniformity of data is expected to hamper the market growth.
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Based on components, the software segment dominated the global app analytics market in 2017 and is expected to continue this trend during the forecast period owing to growth in demand for app analytics software among organizations to improve the revenue of their apps.
Also, app analytics software enables organizations to track information related to app performance, and user behavior, which helps them track the number of mobile app downloads, trace the locations of users, and calculate the amount of time spent by users on apps.
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In 2017, the gaming industry was the highest contributor to the global app analytics market and is projected to remain dominant during the forecast period. However, the retail & e-commerce industry is expected to witness the highest growth, as the adoption of app analytics solutions and services is increasing at a rapid pace due to the massive usage of shopping apps.
Some of the key market players profiled in the report include Adobe, Appsee, IBM Corporation, Countly, Mixpanel, Localytics, App Annie, Appdynamics, Appsflyer, and Clevertap.
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Key Findings of the App Analytics Market:
- By deployment mode, the cloud segment is expected to exhibit significant growth in the global app analytics market during the forecast period.
- Based on components, the software segment accounted for the highest revenue in 2017.
- Based on industry verticals, the gaming industry generated the highest revenue in 2017.
- Based on type, the mobile app analytics segment generated the highest revenue in 2017.
- Based on region, Asia-Pacific is anticipated to exhibit substantial growth during the forecast period.
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