Dragon fruit is a natural product native to China. It has medicinal and nutritional values and is consumed in the raw form. It contains fibres and antioxidants, which help in lowering the risk of cancer. It is widely available in raw and powdered form and also used in the preparation of nutritional food & beverages. Amongst all producers, Vietnam is the largest producer of dragon fruit.
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Top Impacting Factors: Market Scenario Analysis, Trends, Drivers And Impact Analysis
A considerable shift of preference toward plant-based food fuels the growth of dragon fruit. The expansion of dragon fruit market is due to the associated health benefits. Dragon fruit contains essential nutrients and good fibres, and reduces the chances of occurrence of several cardiovascular diseases. It contains the necessary vitamins and keeps oneself hydrated. It ensures regular supply of blood in each part of the body and helps in boosting the immune system. Furthermore, dragon fruit contains prebiotics which help in maintaining the level of good bacteria. The increasing demand for the vegan food is propelling its growth. In addition to this, it contains antioxidants which help in lowering the risk of cancer. Also, the E-commerce sales are providing discounts on home delivery. These factors are helping in changing the market dynamics of dragon fruit. However, its small shelf life is a restraint in its growth.
Key Market Players
Pitaya Plus, Welch Foods Inc., Nam Viet Foods &Beverag Co., Ltd., Biourah Herbal (M) SdnBhd, Madam Sun Sdn.Bhd, Great Sun Pitaya Farm Sdn. Bhd., Bai Brands (Dr Pepper Snapple Group, Inc.), Raw Nice, Hybrid Herbs, Light Cellar, Wilderness Poets, Unicorn Superfoods, SOL Organica
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Dragon Fruit Market Report Highlights
Aspects Details
By Type
Hylocereus undatus
Hylocereus costaricensis
Hylocereus megalanthus
By Application
Direct Consumption
Jams
Sauce
Ice cream
Salad
Others
By Distribution channel
Store-Based
Supermarkets & Hypermarkets
Convenience Stores
Others
Non Store-Based
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