Allied Market Research published a new report, titled, “Massage Pillow Market” The report offers an extensive analysis of key growth strategies, drivers, opportunities, key segment, Porter’s Five Forces analysis, and competitive landscape. This study is a helpful source of information for market players, investors, VPs, stakeholders, and new entrants to gain thorough understanding of the industry and determine steps to be taken to gain competitive advantage.
Increase in population and rise in disposable income of people has increased their purchasing power to spend on comfort products. Changes in behavior of consumers to spend their money not only for necessity products but also on luxury and comfort giving products drive the growth of the massage pillow market.
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Lifestyle of consumers have been totally changed that brings the need for these kind of products as now physical activities has reduced in daily routine of many people whether its youth, adults or old aged people because of which people are going through stress and anxiety and sometimes face muscle pain and other problems also. To avoid all these problems, consumers prefer to use massage pillows as a source of pain relief, stress, blood circulation, and anxiety reduction, and sometimes used to unwind at the end of a long day or after a vigorous workout or athletic event.
New products that contain improved capabilities have been launched by leading market players. They have taken necessary steps to improve accuracy of devices and overall functionality as well. Massage pillows are available in different variations like massage cushions which gives whole body massage and shiatsu massage pillows which comes with wide functions and convenience.
Massage pillows are generally used to relief muscle pain recommended by doctors or chiropractor but consumers also use it to distress, relax, and improves mood, as consumers often feel rejuvenated after a short session. Other benefits include improved sleep, reduction in the occurrence of headaches, improved range of motion, alleviation of pregnancy discomfort and decrease inflammation.
The key market players profiled in the report include RONGTAI, OMRON, Contour Living, IRest, YIHOCON, HoMedics, LUYAO, Omeok, OTO, Deluxe Comfort
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