As per the report published by Allied Market Research, Indonesia over the top market was pegged at $870.35 million in 2020, and is expected to reach $16.38 billion by 2031, growing at a CAGR of 31.3% from 2022 to 2031.
The rise in popularity of direct carrier billing in the OTT market, the advent of high internet speed, surge in penetration of smartphones and their compatibility with OTT applications coupled with economical charges of OTT services have boosted the growth of the Indonesia OTT market. However, piracy of digital streaming ecosystem and challenges in consumer engagement hinder the market growth. On the contrary, surge in focus to create local content, increase in subscriptions of OTT videos, and use of advanced technologies in OTT services would unlock new opportunities.
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The report segments Indonesia over the top market on the basis of component, device type, content type, revenue model, user type, end-user, and region.
Based on components, the solution segment held the largest share in 2020, accounting for around two-thirds of the market. However, the services segment is expected to manifest the highest CAGR of 33.3% from 2022 to 2031.
On the basis of device type, the smartphones segment dominated the market in terms of revenue in 2020, contributing to nearly two-fifths of the market. In addition, the segment is expected to register the highest CAGR of 33.2% during the forecast period. The report includes an analysis of other segments such as smart TVs, laptops, desktops, tablets, gaming consoles, set-top boxes, and others.
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Based on end-user, the media & entertainment segment held the largest share in 2020, accounting for around one-third of the market. Furthermore, the segment would showcase the highest CAGR of 35.7% from 2022 to 2031.
Indonesia over the top industry includes an in-depth analysis of the prime market players such as Amazon Prime Video, CatchPlay, Iflix, Mola TV, PT. Media Nusantara Citra Tbk. (MNC Media), Netflix Indonesia, PT Telekomunikasi Selular (Telkomsel),, PT. Telekomunikasi Indonesia, Tbk, Vidio.com, and Viu.
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Key Findings of the Study –
- By component, in 2019 the solutions segment dominated the Indonesia OTT Market size. However, the services segment is expected to exhibit significant growth during the forecast period.
- On the basis of device type, the smartphones segment accounted for the highest revenue in 2019.
- Depending on content type, in 2019, the video segment generated the highest revenue in Indonesia OTT Industry.
- On the basis of revenue model, the advertising segment accounted for the highest revenue in 2019, however, the subscription segment is expected to witness highest growth rate in the forecasted period.
- On the basis of user type, the commercial segment accounted for the highest revenue in 2019, however, the personal segment is expected to witness highest growth rate in the forecasted period.
- Depending on the end user, the media & entertainment segment accounted for the highest revenue in 2019, however, the E-commerce segment is expected to witness highest growth rate in the forecasted period.
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