Allied Market Research published a report, titled, “Back-to-school Market by Product Type, (Backpack, Electronic, Stationery, Clothing, Shoes, and Others) and Sales Channel (Hypermarket/Supermarket, E-commerce, Dollar Stores, Specialty Stores, and Others): Opportunity Analysis and Industry Forecast, 2021–2030.” According to the report, the global back-to-school industry garnered $66.16 billion in 2020, and is projected to reach $131.18 billion by 2030, witnessing a CAGR of 4.8% from 2021 to 2030.
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Drivers, restraints, and opportunities
Rise in government expenditure and emphasis on primary education, surge in campaigns and sales promotions, and launch of innovative products drive the growth of the global back-to-school market. However, choking hazards related to small components and toxicity of certain stationery products hinder the market growth. On the other hand, digital transformation in education and rise in prominence of online shopping create new opportunities in the coming years.
This current decade has witnessed a surge in the literacy rate specifically in Asia-Pacific, which is the largest and fastest growing across the globe. In addition, the region is growing in terms of online sales channel, as it is now emerging as one of the prominent sales channels in the retail sector. Many brands have now transitioned toward omni channel market approach. The online sale of school supplies has increased amidst the COVID-19 pandemic. The shift of consumer behavior toward buying their requirement online is likely to continue in the future, which is anticipated to boost the market growth.
CXO further stated that globally, the adoption of digital tools during pandemic has led the education system to move further with the combination of online and offline education system. Universities are planning to continue their digital transformations and workshopping as a new strategies of learning for the upcoming years. Furthermore, the use of books is likely to reduce, whereas the penetration of digital tools such as kindle is expected to rise among students. This is attributed to the fact that kindle itself has multiple advantages, which have led to rise in its usage. In addition, kindle offers free books, cheaper books, dictionary, translations, electronic markers, large print, and search function, as well as is paperless. Each year, approximately 15 billion trees are cut down just for the production of text books globally; thus, paperless learning is gaining high traction in the global market, thus supporting sustainability. Therefore, owing to multiple advantages associated with kindle, universities are planning to adopt this digital tool into their education system, to ease the burden of weight and shift the students from offline learning to online learning, which is a more fun and easier way to help students in getting better education.
The stationery segment to continue its leadership status during the forecast period
Based on type, the stationery segment contributed to the highest share in 2020, accounting for more than two-fifths of the global back-to-school market, and is projected to continue its leadership status during the forecast period. Moreover, this segment is estimated to manifest the highest CAGR of 6.5% from 2021 to 2030. This is attributed to necessity of various stationary products such as pens, pencils, rulers, sharpeners, color pencils, and notebooks across the globe. The report analyzes the segments including bagpack, electronic, clothing, shoes, and others.
The hypermarket/supermarket segment to maintain its dominant share during the forecast period
Based on distribution channel, the hypermarket/supermarket segment contributed to the largest share in 2020, accounted for nearly two-fifths of the global back-to-school market, and is estimated to maintain its dominant share during the forecast period. This is due to availability of broad variety of products under a single roof and ample availability of parking space and convenient operation timings. However, the e-commerce segment is projected to portray the fastest CAGR of 6.0% from 2021 to 2030. This is due to ease in availability, benefits such as information about the attributes of the products, time-saving features, and facility of home delivery provided by online platforms.
Asia-Pacific, followed by Europe and North America, to maintain its lead position by 2030
Based on region, Asia-Pacific, followed by Europe and North America, accounted for the highest market share in 2020, contributing to around two-fifths of the global back-to-school market, and is estimated to maintain its lead position by 2030. Moreover, this region is expected to register the largest CAGR of 6.0% during the forecast period. This is due to huge consumer base and massive opportunities for growth.
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Leading market players
- Acco Brands
- Faber-Castell
- Harlequin International Group Pty Ltd.
- ITC Limited
- Mitsubishi Pencil Co., Ltd.
- Pelikan International Corporation Berhad
- Schwan stabilo group
- Staedetler
- Wh Smith Plc
- Zebra Pen Corp.
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