According to a new report published by Allied Market Research, The augmented reality market was valued at $24.2 billion in 2021, and is estimated to reach $411.4 billion by 2031, growing at a CAGR of 33.2% from 2022 to 2031.
Technological advancements like iOS 16, and the recent software update of the iPhone have introduced the new Apple Room-Plan API which uses the LiDAR scanner in recent iPhone Pro models to create a 3D room plan. LiDAR is a technology that emits lasers and calculates the time it takes for the light to return to the sensor in order to precisely measure the distance between the device and the objects. According to Apple, the API can be useful for real estate, architecture, and interior design apps, since it is precise and easy to use.
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Growing augmented reality security and privacy concerns will present a significant technical challenge to the market. The high cost associated with research and development for cutting-edge technology solutions and the lack of skilled or trained professionals or technological expertise, particularly in developing and underdeveloped economies will further restrain market expansion. The health dangers associated with technology are extremely high. Wearers of AR devices are generally lost in virtual content, which causes behavioral changes, hearing loss, and eye and/or hearing impairment. All these factors are anticipated to hamper augmented reality market growth in the forecast time frame.
Impact of Covid-19 on the Global Augmented Reality Industry
- The COVID-19 pandemic had a slight positive impact on market growth. Following the onset of the COVID-19 pandemic, the use of augmented reality (AR) in marketing and advertising to organize virtual events, product debuts, virtual exhibitions, and online ads has gained traction.
- As less number of workers and labors were available for work in manufacturing companies during the COVID-19 pandemic time period, the demand for the augmented reality industry has increased considerably.
- Companies have started installing augmented reality apps for product assembly, manufacturing, task analysis, production line functions and solution-seeking. Hence, the growing need for remote assistance and collaboration from companies involved in workflow optimization and management molds well for the growth of the market.
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The global augmented reality market has grown at an unbelievable rate as a result of the growing demands for 3D imaging in the healthcare industry. Rising digitization, especially in developing countries, coupled with a stronger focus on technology, and the development of the internet of things will generate more lucrative market growth opportunities. In addition to these, rising popularity of e-commerce will also contribute to market growth.
Automotive firms are also rapidly adopting augmented reality technology into their vehicles in order to improve customer experience and differentiate themselves from their market competition. AR technology not only gives customers a more immersive experience, but it also aids producers in exploring new production and design options. These factors are anticipated to propel the market in the future.
The global augmented reality market share is segmented on the basis of component, device type, end-use and region. By component, the market is sub-segmented into hardware and software. By device type, the market is sub-segmented into head-mounted display, handheld display and others. By end use, the market is sub-segmented into retail, healthcare, manufacturing & construction. By region, the augment reality market analysis if provided for major regions namely North America, Europe, Asia-Pacific, and LAMEA.
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Some of the leading augmented reality market players are Google LLC, Microsoft, DAQRI, Niantic Inc, Ptc Inc., Apple Inc, Magic Leap Inc, Seiko Epson Corporation, TreeView, and CXR.
The report offers a comprehensive analysis of the global augmented reality market forecast is presented by thoroughly studying different aspects of the market including major segments, market statistics, market dynamics, regional market outlook, investment opportunities, and top players working towards the growth of the market.
The report also sheds light on the present scenario and upcoming trends & developments that are contributing to the growth of the market. Moreover, restraints and challenges that hold power to obstruct the market growth are also profiled in the report along with Porter’s five forces analysis of the market to elucidate factors such as competitive landscape, bargaining power of buyers and suppliers, threats of new players, and the emergence of substitutes in the AR market.
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Lastly, this report provides market intelligence most comprehensively. The report structure has been kept such that it offers maximum business value. It provides critical insights into the market dynamics and will enable strategic decision-making for the existing market players as well as those willing to enter the market.
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