An increase in preference for a healthy, nutritive, and convenient diet such as oatmeal will spearhead the growth of the oatmeal market.
Allied Market Research published a research report on the global oatmeal market. The findings of the report state that the global market for oatmeal generated $10,475 million in 2017, and is projected to reach $11,907 million by 2027, witnessing a CAGR of 1.3% from 2018 to 2027. The report offers valuable information on changing market trends, key segments, key investment pockets, and the competitive landscape for market players, shareholders, investors, and new entrants.
The report offers an extensive analysis of drivers, restraints, and opportunities to help market players in determining strategies based on driving forces and tap into new opportunities. An increase in preference for a healthy, nutritive, and convenient diet such as oatmeal will spearhead the growth of the oatmeal market. However, the easy availability of substitute products such as brown rice, quinoa, cornflakes, and buckwheat are predicted to hinder the growth of the market across the globe in foreseeable future. Nevertheless, the creation of various flavored oatmeal and utilization of oatmeal in the cosmetics sector will provide new growth opportunities for the global market.
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The research provides detailed insights regarding the Covid-19 pandemic along with its impact on the oatmeal market across the globe. The lockdowns imposed by governments for curbing the spread of COVID-19 resulted in restrictions on retail and trading activities and severely impacted the workings of distribution channels, thereby hampering the global market expansion. Furthermore, disruption in supply chain activities and lack of raw material supply as well as low availability of workforce for oatmeal production severely impacted the growth of the global oatmeal market during the COVID-19 pandemic outbreak.
The report offers an extensive analysis of segments of the global oatmeal market based on type, distribution channel, and region. On basis of type, the instant oats segment held the major market share in 2018, contributing more than two-fifths of the market. Moreover, the same segment is set to record the highest CAGR of 1.5% during the forecast timeline. The report also analyzes the segments including whole oat groats, steel-cut oats, Scottish oats, regular rolled oats, quick rolled oats, and others. Based on distribution channel, the supermarket segment lead the global market in 2018, accounting for about one-third of the global market share. Furthermore, the segment is anticipated to register the fastest CAGR of 1.8% during the assessment period. The report also includes other segments such as hypermarket, specialty retailers, convenience stores, independent retailers, and others.
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The report offers a detailed analysis of regions. The Asia-Pacific accounted for the highest share of the global market in 2018, contributing nearly one-fourth of the global market share. The region is predicted to record the highest CAGR of 1.8% from 2018 to 2027. The report also includes other regions such as LAMEA, North America, and Europe.
Leading players of the global oatmeal market analyzed in the research include Quaker Oats Company, Weetabix Ltd., Nestlé S.A, Nature’s Path Foods, Inc., Cargill, Incorporated, General Mills, Inc., Kellogg NA Co., Hamlyn’s Of Scotland, World Finer Foods, and Bagrry’s India Ltd.
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