On-demand business model with an emphasis on customer experience and an increase in popularity of omnichannel shopping fuel the growth of the global Mobile Marketing Market. On the other hand, complexities in integrating electronic data and data synchronization hinder the market progress. On the contrary, AI-based client experience management policies are anticipated to create opportunities for the market in the future.
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The report segments the global mobile marketing market on the basis of channel, component, verticals, organization size, and region.
Based on component, the platform segment accounted for the largest market share in 2020, contributing to more than three-fourths of the total share, and is expected to maintain the lead throughout the forecast period. On the other hand, the services segment is estimated to witness the fastest CAGR of 19.7% from 2021 to 2030.
Based on channel, the messaging segment contributed to the highest market share in 2020, attributing to more than two-fifths of the total market share, and is anticipated to dominate the mobile marketing industry during the forecast period. On the other hand, the quick response (QR) code segment is expected to manifest the fastest CAGR of 22.6% from 2021 to2030.
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Based on region, North America contributed to the highest share in 2020, holding nearly two-fifths of the total share, and is anticipated to maintain dominance throughout the forecast period. On the other hand, Asia-Pacific is anticipated to portray the fastest CAGR of 21.0% during the forecast period.
Key players of the global mobile marketing market analyzed in the research include Airship, Acoustic, Vibes, Swrve, Adobe, Braze, Localytics, Oracle, Salesforce, and SAP.
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COVID-19 Scenario:
- Strict regulations regarding social distancing measures increased the preference to online channel.
- During the pandemic, as most of the companies have adopted a work from home policy, the demand for mobile marketing services has increased. This helps companies to offer an efficient consumer experience.
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