Rewards & recognition to employees over performance to boost employee engagement and provide lucrative offers to customers & consumers drive the growth of the global gamification market size.
However, complexities in developing gamification applications and the short lifecycle restrain the market to some extent. On the other hand, adopting AI for processing and presenting personalized results presents new opportunities in the upcoming years.
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The report offers detailed segmentation of the global gamification market based on component, deployment type, application, enterprise size, industry vertical, and region.
Based on industry verticals, the retail segment held the highest market share in 2020, holding more than one-fifth of the total market share. However, the IT and telecom segment is estimated to register the highest CAGR of 28.8% from 2021 to 2030.
Based on the component, the solution segment held the largest market share in 2020, holding more than three-fifths of the total market share, and is expected to continue its leadership status during the forecast period. However, the service segment is projected to register the highest CAGR of 27.1% from 2021 to 2030.
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Based on region, North America contributed the highest share in terms of revenue in 2020, holding more than one-third of the total market share, and is estimated to continue its dominant share by 2030. However, Asia-Pacific is projected to manifest the fastest CAGR of 27.6% during the forecast period.
Leading players of the global gamification industry analyzed in the research include Ambition, Axonify, Inc., Bunchball, Inc., Callidus Software, Inc., Cognizant Technology Solution Corp., Cut-e GmbH, G-Cube, Iactionable, Inc., Microsoft Corporation, and MPS Interactive Systems Limited.
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