Sports analytics are used by different professionals’ team and sports organization to efficiently and effectively manage the performance of the individual and the team. The primary goal of sports analytics is to analyze the team data and identify different correlation, patterns that will help in improving the decision-making process. The marketing/sales segment is expected to garner significant global Sports Analytics Market Size, owing to factor such as adoption of this software for various different promotional and marketing activities.
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The solution segment dominated the sports analytics market industry in 2018 and is projected to maintain its dominance during the forecast period, owing to rise in adoption of this systems by large sports organizations for improving the performance of their team as well as their player and increasing their fan base. Furthermore, the service segment is expected to grow at a significant CAGR during the forecast period, owing to surge in the adoption of different services by various small sports clubs for improving their playing style.
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By region, the global sports analytics market size was dominated by North America in 2018 and is expected to maintain this trend during the forecast period. The major factors that drive the growth of the sports analytics market in this region include rise in different initiatives by the sports club to improve the performance of their team and to increase their fan base and revenue opportunity. However, Asia-Pacific is expected to witness the highest growth rate during the forecast period due to rise in new sports organizations and increase in investment in sports technology by various public and private companies.
The key players profiled in the sport analytics market analysis are IBM Corporation, Oracle Corporation, SAP SE, Stats Perform, Nielson Sports, Tableau Software, SAS Institute, Opta Sports, Trumedia Networks, and Sportradar AG.
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Key Findings of the Sports Analytics Market:
- By component, the solution segment led the sports analytics market size in terms of revenue in 2018.
- By deployment mode, the large enterprises accounted for the highest sports analytics share in 2018.
- By region, North America generated the highest revenue in 2018.
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