As per the report published by Allied Market Research, the global agritourism market was pegged at $42.46 billion in 2019, and is projected to reach $62.98 billion by 2027, growing at a CAGR of 13.4% from 2021 to 2027.
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In the last few years, there’s been a steep incline in demand for farm stays across the world along with growing curiosity about rural activities, especially among the young generation. This, in turn, has driven the growth of the agritourism market in more than one way. At the same time, travel agents in agritourism are also playing an important role in vending the agritourism packages since there is not really enough knowledge about ecotourism and associated concepts among individuals.
Increase in travel and tourism industry, government initiatives toward agritourism, and increase in adoption of agri-allied business drive the growth of the global agritourism market. However, lack of awareness among tourists and improper commercialization of agritourism hamper the market growth. On the contrary, rise in health consciousness to support adoption of agritourism is expected to create lucrative opportunities for the market players in the future.
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The market for agritourism is expanding as a result of rising demand for activities for families, interest in regional cuisine, and farm stay experiences. Agritourism facilities are also in demand as young people’s interest in agriculture and rural life grows. One such opportunity for people to obtain tranquilly and relaxation that they rarely find in urban settings is through agritourism. The entire tourist and agritourism industry was severely hit by COVID-19, but fewer incidences of the virus and the discovery and use of the corona virus vaccine around the world are likely to help the industry reclaim its position.
The activity, sales channel, and geographic regions are used to segment the worldwide agritourism market. The market is segmented based on activity into on-farm sales, outdoor recreation, agritourism, entertainment, educational tourism, lodging, and others. In 2019, the market was dominated by the on-farm sales sector, which accounted for over three-fifths of the market. However, during the projected period, the lodgings segment is anticipated to have the greatest CAGR of 18.0%.
Based on outdoor recreation, the market is split into direct and travel agent divisions. With more than two thirds of the market, the travel agency sector had the largest market share in 2019. But throughout the course of the forecast period, the direct category is expected to increase at the highest CAGR of 14.0 percent.
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The examination of the worldwide agritourism sector takes a number of regions into account, including North America, Europe, Asia-Pacific, and LAMEA. The market in Asia-Pacific is anticipated to see the highest CAGR of 16.9% during the projection period. But in 2019, North America held the largest part of the market, accounting for nearly 50% of it.
Key Learnings
- The market for agritourism, which was valued at $42,460.3 million in 2019, is anticipated to expand to $62,982.6 million by 2027, at a CAGR of 13.4%.
- By activity, it is predicted that the lodgings segment would expand at the fastest rate, with a CAGR of 18.0% over the course of the projected year.
- Depending on the sales channel, the travel agency market in 2019 had a value of $28,678.3 million, or 67.8% of the global agritourism industry.
- The largest market in Europe in 2019 was Italy, which is expected to increase at a CAGR of 12.6% from 2019 to 2027 to reach $3,351.1 million.
The global agritourism market report includes an in-depth analysis of the major market players including Agricultural Tour Operators International, Bay Farm Tours, Agrilys Voyages, Farm to Farm Tours, Blackberry Farm, LLC, Harvest Travel International, Greenmount Travel, Select Holidays, Field Farm Tours Limited, and Stita Group.
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