Allied Market Research published a new report, titled, “Cosmetics Face Serum Market” The report offers an extensive analysis of key growth strategies, drivers, opportunities, key segment, Porter’s Five Forces analysis, and competitive landscape. This study is a helpful source of information for market players, investors, VPs, stakeholders, and new entrants to gain thorough understanding of the industry and determine steps to be taken to gain competitive advantage.
Several cosmetic companies have released face serums approved by dermatologists that are intended to strengthen their position in the cosmetics face serum market. Most companies are appearing to shape their promotional strategies that could attract the interest of women cosmetics users. Many players on the market have incorporated Vitamin C as a key component in their regular face serums. Exotic substances such as hempseed and white pine extracts are even used in making cosmetics face serum to attract prospective consumers. The introduction of small bottle packs is improving the sales.
The rural population in a developing country does not opt for the purchase of large quantity packs of face serum since the product demands are not high every day. Manufacturing firms understood the volume required by rural consumers and create tiny bottle pack of face serum. The bottle of face serum comes in a modest quantity and at a reasonable price for single or many applications. This tiny bottle pack has improved the sales of facial care products and has reached remote parts of the country.
The growing population and the urge among consumers to feel fresh all day has further fueled the demand for cosmetics face serum. The population in the urban area is adapting to the usage of face serum as they are well aware of the skincare benefits they can achieve from using face serum.
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Customers nowadays have grown more aware of the use of cosmetics in their everyday lives to increase their overall individuality and their quotient of style. Skin lightening serums, acne preventative serums, anti-ageing face serum and others are available for the young and medium-aged population who face skincare issues. Increased demand for middle-aged women’s skincare face serum is one of the main drivers of sales for the cosmetics face serum.
The key market players profiled in the report include EMK Products LLC., First Aid Beauty Ltd., Proctor & Gamble Pvt Ltd., Hindustan Unilever Limited., L’Oreal S.A., Bioderma Laboratories., Beierserdof AG., Kose Corporation., Johnson & Johnson Ltd., and Kao Corporation.
COVID-19 Impact Analysis:
○ The advent of the global pandemic, COVID-19, has affected the cosmetics face serum market negatively. Cosmetics face serum is a skin care product that helps to clean and repair facial skin. During the ongoing pandemic, the face serum was not considered a necessary product. Therefore, the demand for cosmetics face serum has decreased during these times.
○ As the COVID-19 pandemic has forced countries to enforce lockdown, the supply and distribution chains were disrupted.The shifting of activities in procuring the raw materials and vendor operations has impacted the production process of the cosmetics face serum. Hypermarkets/Supermarkets and convenience stores were closed, creating a gap in demand and supply.
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Key Benefits of the Report:
• This study presents the analytical depiction of the cosmetics face serum industry along with the current trends and future estimations to determine the imminent investment pockets.
• The report presents information related to key drivers, restraints, and opportunities along with detailed analysis of the cosmetics face serum market share.
• The current market is quantitatively analyzed from 2020 to 2030 to highlight the growth scenario of the cosmetics face serum market.
• Porter’s five forces analysis illustrates the potency of buyers and suppliers in the market.
• The report provides a detailed cosmetics face serum market analysis on the basis of competitive intensity and how the competition will take shape in coming years.
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