The global marketing automation market size is expected to register substantial growth in the near future, attributed to growth in the need for business automation and insights, an increase in the requirement for centralized monitoring & controlling platform, and a rise in the adoption of IoT devices. However, factors such as the requirement for high initial investment and an increase in cyber threats are expected to restrain the growth of the market.
The report has offered an all-inclusive analysis of the global market taking into consideration all the crucial aspects like growth factors, constraints, market developments, top investment pockets, future prospects, and trends. At the start, the report lays emphasis on the key trends and opportunities that may emerge in the near future and positively impact the overall industry growth.
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Key drivers that are propelling the growth of the market are included in the report. Additionally, challenges and restraining factors that are likely to curb the growth of the market are put forth by analysts to prepare manufacturers for future challenges in advance.
The report segments the marketing automation market based on the application, deployment type, end-user, and geography. Based on application, the market is divided into lead nurturing, campaign management, distribution management, social media marketing, and others.
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As per deployment type, the market is bifurcated into cloud and on-premise. On the basis of the end user, the market is classified as retail, BFSI, transportation, manufacturing, healthcare, and others. By region, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
Comprehensive competitive analysis and profiles of major marketing automation market players such as Aptean, Bpmonline, Infusionsoft, Infor, Oracle (NetSuite Inc.), Pegasystems, SAP SE, Salesforce.com Inc., SugarCRM, and Zoho Corporation are also provided in this report.
Key Benefits
- This report provides an extensive analysis of the current and emerging marketing automation market trends and dynamics in the global marketing automation market.
- In-depth analysis is conducted by constructing market estimations for the key market segments between 2016 and 2023.
- This study evaluating competitive landscape and value chain is taken into account to elucidate the competitive environment across the geographies.
- This report entails a detailed quantitative analysis of the current market and estimations through 2016-2023, which assists in identifying the prevailing market opportunities.
- Comprehensive analysis of factors that drive and restrict the growth of the marketing automation market is provided.
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