Rise in the number working women has led to an increased inclination toward packaged baby food owing to less time available to breastfeed or prepare food at home. In addition, nowadays parents are willing to invest on high-quality and expensive baby food for the well-being of their infants. These factors have created a significant impact on the growth of the Canada baby food market.
The Canada baby food market size was valued at $1.3 billion in 2018 and is projected to reach $2.4 billion by 2026, growing at a CAGR of 7.60% from 2019 to 2026.
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Baby food refers to the food prepared for infants aged between four-six months and two years. It is typically made up of minced and mashed vegetables, cereals, meats and fruits. Over the past few years, packaged baby food has been extensively adopted by parents owing to convenience and healthier nutrition offered by these foods. In addition, increase in awareness among people regarding the various health advantages of feeding baby food to infants has considerably fuelled the growth of the Canada baby food market.
The growing popularity of offline traditional stores is helping traditional suppliers/distributors to gain maximum revenue share in Canada market. However, increased penetration of global E-commerce players such as Amazon, Walmart through their expansion strategies would supplement the sales revenue growth of baby food products in the long run.
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In addition, continuous innovation by some key players in the Canada baby food market facilitates variety in their product offerings, which cater to the requirements of their target customers. The launch of new flavors coupled with attractive packaging enables to garner considerable attention of the millennial parents. Furthermore, appealing advertisements through various channels including social media, television commercials, and radio help to reach the target customers and expand the consumer base.
The key players in the Canada baby food industry include Nestlé S.A., Danone, Plum, PBC, Hain Celestial, Diana Group, Mead Johnson & Company, LLC, Abbott, Loblaws Inc., Parent’s Choice Infant Formula, and Kraft Heinz Company.
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Key Findings of the Canada Baby Food Market :
- Based on type, the cereals segment accounts for the largest share in the baby food market analysis in 2019, however the dried baby food segment is expected to grow at the fastest CAGR of 9.5% during the forecast period.
- Based on distribution channel, the offline store/retail store segment accounts for the larger Canada Baby Food Market demand in 2019, while the online segment is expected to experience growth at the fastest CAGR of 9.5% during the forecast period.
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