Allied Market Research published a new report, titled, “Face Wash Market 2021-2030” The report offers an extensive analysis of key growth strategies, drivers, opportunities, key segment, Porter’s Five Forces analysis, and competitive landscape. This study is a helpful source of information for market players, investors, VPs, stakeholders, and new entrants to gain thorough understanding of the industry and determine steps to be taken to gain competitive advantage.
The companies approach renowned social media creators to endorse their brand as they have a high social media following. Therefore, the advertisement is expected to reach a large group of people. Promotion is creating awareness in the customer to adapt to better hygiene and health habits. By advertising, companies send a message that the consumer is expected to feel glow on their faces bu using such products.
The importance of organic products is increasing due to their long-term benefit. Chemical infused face wash leads to dry skin and increase the chances of developing rashes. With the advancement of technology, better utilization of herbs and medicinal plants are providing new scope for developing products to repair skin damage. Though, 100% organic face wash comes with a hefty price tag higher than conventional chemically processed face wash product. Infusing the essential vitamins in the face wash product is helping nourish and improve skin condition. Therefore, there is a surge in demand for the products due to the introduction of innovative product variants.
The rural population of a developing countries doesn’t encourage buying face wash product that comes in large quantity as the requirement for the product is not so high on daily basis. The manufacturing companies recognized the consumer behavior of the rural market and introduced small sachets of product that comes for a low price with single or multiple uses. This type of small sachets has improved the sales of face wash product and has reached remote parts of the country.
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Changes in lifestyle, rapid urbanization, and daily grooming habits have increased the demand for face wash product. Personal hygiene habit has majorly influenced the increased usage of face wash, forcing the companies to level up their production.
The increase in population and the urge of consumers to feel refreshed all day has revealed a new side of demand for face wash products. The rural area population is also adapting the usage of face wash, forcing the companies to shift their focus from metros to exploring the rural market.
COVID-19 Impact Analysis:
○ The advent of the global pandemic, COVID-19, has affected the face wash market negatively. Face wash is a personal hygiene product that helps clean and repair facial skin. During the ongoing pandemic, the face wash was not considered a necessary product. Therefore, the demand for face wash has decrease during these times.
○ As the COVID-19 pandemic has forced countries to enforce lockdown, the supply and distribution chain had disrupted. The shifting of activities in operations and vendor operations impacted the production. Hypermarkets/supermarkets and convenience stores were closed, creating a gap in demand and supply.
The key market players profiled in the report include Emami Limited, Henkel AG & Co, Proctor & Gamble Pvt Ltd, Hindustan Unilever Limited, L’Oreal S.A., Godrej Consumers Product Limited, Himalaya Drug Company Private Limited, Johnson & Johnson Services, Inc., Bioderma Laboratories, and Beierserdof AG.
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Key Benefits of the Report:
○ This study presents the analytical depiction of the face wash industry along with the current trends and future estimations to determine the imminent investment pockets.
○ The report presents information related to key drivers, restraints, and opportunities along with detailed analysis of the face wash market share.
○ The current market is quantitatively analyzed from 2020 to 2028 to highlight the face wash market growth scenario.
○ Porter’s five forces analysis illustrates the potency of buyers & suppliers in the market.
○ The report provides a detailed face wash market analysis on the basis of competitive intensity and how the competition will take shape in coming years.
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