Account-based marketing targets a high value account instead targeting a large audience who are not even interested in the company’s product. The pressure of customer acquisition, retention, and revenue generation is increasing on B2B companies as the market competition increases. Many businesses have started adopting account-based marketing as it improves customer relation, generate higher revenue, and provides higher ROI as compared to traditional marketing strategy.
Furthermore, account-based marketing allows the marketers to customize their business campaign according to their customers and also understand them. Therefore, identifying the right customer and personalized campaign are the major driving factors of this account-based marketing market.
Companies Covered ; Demandbase, Inc. , InsideView , 6sense , Act-On Software, AdDaptive Intelligence, Albacross , Celsius GKK International, Drift, Engagio, Evergage, HubSpot , Integrate, Iterable, Jabmo, Kwanzoo, Lattice Engines, Madison Logic
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Impact of COVID-19 Pandemic on Account-Based Marketing Market-
• Due to the emergence of COVID-19 pandemic, the world economy has suffered a lot. Many businesses are coming up with new marketing techniques to overcome the losses and stay in the market. ABM is one of the marketing techniques adopted by many marketers.
• B2B companies have started to re-evaluate their target list on priority basis during COVID-19. On one side, healthcare sectors are flourishing while on the other side, industries, such as tourism and hospitality, are suffering.
• Customized solutions for many negatively small and medium enterprises can help these businesses drive a value and meaningful experience with marketing campaign.
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