The growing integration of advanced technologies to improve sales operations and rising focus on adopting sales enablement platforms in different enterprises are the factors driving the growth of the sales enablement platform market. In addition, the growing penetration of mobile technology across the world propels the growth of the sales enablement platform market. However, inconsistent user experience and the usage of the poor interface are the factors hampering the growth. Furthermore, the rise in penetration of the internet and connecting devices and the integration of artificial intelligence, big data analytics, and machine learning to enhance customer experience is expected to provide lucrative opportunities to sales enablement platform market in the forecasted period.
The global market is analyzed on the basis of end-user industry, application, type, and region. By region, the market is assessed across North America (Canada, Mexico, and the United States), Europe France, Italy, Germany, Spain, the United Kingdom, and rest of Europe), Asia-Pacific (Australia, Japan, South Korea, China, India, and rest of Asia-Pacific), and LAMEA (Africa, the Middle East, and Latin America).
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Companies are rapidly adopting cloud-based services, as cloud implementation provides several benefits such as scalability, flexibility, improved coordination between different departments, and cost-efficiency. Implementation of a cloud-based sales enablement platform facilitates businesses to concentrate on their core capabilities, instead of IT practices. With the assistance of the cloud-based sales enablement platform, businesses can prevent the costs associated with the software, storage, and engineering staff. The cloud-based sales enablement platform provides a method to integrate the system and its modules with the web and mobile phone applications and is helping companies to improve their sales effectiveness.
The IT and telecom businesses have to respond to fluctuating market conditions for variations in service and consumer behavior. Therefore, these businesses involve sales managers in administering the requirements of their customers effectively. The sales enablement platform allows IT and telecom businesses to have a competitive edge in the marketplace and modify their sales approach by the industry requirements. The sales enablement platform is changing the IT and telecom industry vertical by encouraging businesses to grab the market easily by acquiring deals at an accelerated pace.
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Key market players such as – SAP SE, Bigtincan Holdings Ltd, Upland Software Inc, Highspot Inc, Seismic, Showpad, Brainshark, Accent Technologies Inc, Quark Software Inc., Mindtickle Inc.
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The market numbers are verified by means of numerous data triangulation techniques. Additionally, reliable industry journals, accurate press releases from trade association, and government websites have also been revised for producing exclusive industry insights.
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