The market across Asia-Pacific is projected to register the highest CAGR of 17.4% during the forecast period. However, the market across North America is anticipated to hold the lion’s share throughout the forecast period.
As per the report published by Allied Market Research, the global digital marketing software market is estimated to reach $181.0 billion by 2030, registering at a CAGR of 14.1% from 2021 to 2030. The report highlights market characteristics, market potential, and growth by segmentation, and competitive landscape.
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Kanhaiya Kathoke, a Research Analyst, ICT and Media at Allied Market Research, stated, “Boom in social media and advertising, rise in sale of smartphones, focus on expanding global consumer reach, and increase in digital marketing budget drives the global digital marketing software market. On the other hand, rise in penetration of the internet, increase in influence of social networking sites, and rise in demand for consumer behavior analysis would open new opportunities in the future.”
Covid-19 pandemic impact on the market:
- The Covid-19 pandemic positively affected the market. Due to lockdown imposed by governments, the demand for online shopping and entertainment services increased.
- Moreover, several companies shifted toward e-commerce channels to sell their products and adopted digital marketing strategies including AdWords to advertise their goods and services remotely. This increased the demand for digital marketing software.
The global digital marketing software market is analyzed across several regions such as North America, Europe, Asia-Pacific, and LAMEA. The market across Asia-Pacific is projected to register the highest CAGR of 17.4% during the forecast period. However, the market across North America is anticipated to hold the lion’s share throughout the forecast period.
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The global digital marketing software market is divided on the basis of deployment mode, component, enterprise size, industry vertical, and type.
Based on component, the services segment is projected to register the highest CAGR of 16.6% during the forecast period. However, the software segment would maintain its dominance in terms of revenue from 2021 to 2030.
On the basis of deployment mode, the cloud segment is anticipated to manifest the highest CAGR of 16.0% during the forecast period. On the other hand, the on-premise segment would hold the largest share throughout the forecast period.
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The global digital marketing software market report includes an in-depth analysis of the major market players such as Adobe Systems Inc., Google Corporation, Hewlett Packard Enterprise Development LP, HubSpot, Inc., IBM Corporation, Microsoft Corporation, Oracle Corporation, Salesforce Inc., SAP SE, and SAS Institute Inc.
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