Patient engagement refers to anything that enables healthcare institutions to establish communication with their patients to using patient portal online. However, patient engagement is not just about engaging technology such as portal as well as automated messaging.
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There are many drivers, restraints and opportunities that are influencing the patient engagement solutions market. Increasing awareness about mobile health, growing aging population as well as incentives provided by the government are responsible for driving the patient engagement market. However, absence of health literacy has hampered the market growth to a greater extent. Moreover, demand for value based drugs due to an increase in peer pressure and dramatic shift in patient specific solution would create greater opportunities.
The market is segmented based on components, delivery model, therapeutics, end-customer and geography. The key components assessed in the study includes hardware, software, consulting services and many more. Delivery model covered during the study are on premise, cloud and web. Therapeutics areas discussed in the report consists of fitness, diabetes, women health, obesity etc. Major end-customers of the market are payers, providers, patients and more. Regions such as North America, Europe, Asia -Pacific and LAMEA would experience rapid growth.
A closer look at the competitive landscape reveals that major IT brands are busy launching patient engagement solutions and generating clients in the same month itself. Prominent market players are also seen acquiring new companies or local market players to maintain their competitive edge. Other business strategies favored by the companies include constant upgradation, joint ventures and collaborations. Prominent brands active in the market are Orion Health, Emmi Solutions LLC., Allscripts Inc., Medecision Inc., Athenahealth, Inc. and others.
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