According to a new report published by Allied Market Research, titled, “Electronic Cigarette Market by Product Type, Flavors, and Distribution Channel: Global Opportunity Analysis and Industry Forecast, 2022–2031,” The global electronic cigarettes market was valued at $17,301.0 Million in 2020, and is projected to reach $94,316.6 Million by 2031, registering a CAGR of 16.8% from 2022 to 2031.”
As e-cigarette and vape device supplies grew scarce in physical stores, sellers began selling their items through online platforms and gave away hand sanitizers &face masks as freebies with the purchase of vaping products. For example, vaping companies like One Drop Vape, BLVK, and Podsalt began providing free hand sanitizers with the purchase of their goods.This was a crucial driver that impacted the market growth during the pandemic and is projected to remain so in the post-pandemic future. Such developments drive the electronic cigarette market.
In recent years, market participants have placed an emphasis on raising knowledge of e-cigarettes and vape devices, particularly among adult smokers. JUUL Labs, Inc., for example, launched a marketing campaign in January 2019 to educate adult smokers about the negative effects of traditional combustible cigarettes and encourage them to switch to e-cigarettes & vape devices. During the forecast period, such marketing strategies are expected to boost market expansion.
On the basis of product type, the market is divided into disposable, rechargeable, and modular. Modular electronic cigarette is the most popular among others as it can be refilled and allows the user to regulate the power delivered from the system’s battery to the atomizer. As a result, electronic cigarette products production is expected to be the leading segment during the forecast period.
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On the basis of flavor, the market is divided into tobacco, botanical, fruit, sweet, beverage, and others. Tobacco flavor e-liquid enhances the taste and lowers the adverse effects of tobacco products, making them more enticing and accessible to new users. Tobacco-flavored e-liquid provides the true tobacco essence, as opposed to the burnt taste and smell of fire &ash while smoking traditional cigarettes. The FDA regulates the nicotine added to tobacco flavors.
On the basis of sales channels, market is divided into specialist E-Cig shops, online, supermarkets, tobacconist, and others. Physical routes to market continue to be the most popular channel for purchasing electronic cigarettes. While making their initial purchase, consumers are reassured by specialized e-cig businesses to acquire familiarity with the product. E-cigarette specialty stores have a unique selection of electronic cigarette devices and other accessories.
The COVID-19 pandemic disrupted the sales of electronic cigarette industry via brick and mortar stores,which resulted in shift of consumers toward online sales channels to purchase consumer electronic products, thus driving the growth of online sales in e-cig products.
The key market players profiled in the report include:
• Altria Group
• British American Tobacco
• Imperial Brands
• International Vapor Group
• Japan Tobacco
• NicotekLlc
• Njoy Inc.
• Philip Morris International Inc.
• Reynolds American Inc.
• VmrFlavoursLlc.
Key Findings Of The Study:
• On the basis of product type, modular segment is projected to witness the highest CAGR of 17.5%, in revenue terms, during the forecast period.
• On the basis of flavor, the tobacco segment is expected to dominate the market from 2022 to 2031.
• On the basis of distribution channel, the online segment is expected to grow at a significant CAGR during the forecast period.
• On the basis of region, Asia-Pacific is anticipated to witness highest growth rate, registering a CAGR of 18.1% from 2022 to 2031.
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