Introduction of BYOD security software reduces the security risks associated with BYOD, due to which the adoption of BYOD policies by the companies in emerging markets is increasing. BYOD concept is gaining foothold due to its benefits for the enterprises such as lowering down infrastructure cost, increased productivity of the organizations and allowing employees to work according to their convenient time and place. The increasing importance of BYOD concept would ultimately support BYOD security market to rise in emerging markets by 2020.
Major market players such as – SAP, Symantec, VMware, Citrix Systems, Mobile Iron, Good Technology, Trend Micro, IBM, Alcatel Lucent and Cisco Systems.
The global BYOD security market is expected to garner $24.6 billion by 2022, registering a CAGR of 36.3% during the period 2014-2020. Smartphones are widely used for business purposes among all other devices, and generated nearly 58% of revenue for the global market in 2013. Mobile application management (MAM) solutions would be witnessing tremendous growth opportunities in future due to the rising awareness about these security solutions across various regions. Large enterprises generated significant revenue for the global market in 2013, whereas small- and medium-scale enterprises (SMEs) contributed around one-fourth of the total revenue. SMEs would eventually increase their revenue share in global market. North American countries generated considerable amount of revenue in 2013 due to early adoption of BYOD concept and implementation of BYOD security policies.
Smartphone is a key device that is majorly being used by the employees for work purposes. The ease of accessibility of corporate or business data by smartphones is driving the smartphone usage. However, security risks are also high with the usage of smartphones as in case of loss or theft of such devices. Compact size and light weight of tablet phones is leading the employees to replace their laptops with tablet phones for business purposes. The usage of tablets would eventually increase, which would ultimately increase the revenue generated through the tablet security software in years ahead.
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The initial investment to implement BYOD security policies is high, due to which majorly large-scale enterprises have implemented BYOD security policies in their organizations. Therefore, the revenue from the sales of BYOD security software to large-scale enterprises is prominent as compared to small- and medium-enterprises. However, small- and medium-scale enterprises (SMEs) have started adopting BYOD concept in their organizations, which would eventually create a need of BYOD security software among SMEs. Considering above factors, the revenue generated from the end users would eventually increase and contribute a significant amount of revenue for global market by 2020.
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Though mobile device management (MDM) solution is popular among all other solutions across the enterprises for the implementation of BYOD security policies, mobile application management (MAM), mobile content management (MCM) and mobile identity management (MIM) would also increase their penetration into the market in coming years. The increasing awareness about the BYOD security solutions and introduction of wide range of apps for business purposes (appification) would support MAM to gain its prominence in the market. In order to secure corporate as well as personal data on the device, mobile data security software is largely preferred by the enterprises, which is followed by mobile device security.
The report offers key drivers that propel the growth in the global market. These insights help market players in devising strategies to gain market presence. The research also outlined restraints of the market. Insights on opportunities are mentioned to assist market players in taking further steps by determining potential in untapped regions.
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