Matcha tea Market by Product Type (Regular and Flavored), Form (Powder and Liquid), Nature (Conventional and Organic), and distribution Channel (Supermarket/Hypermarket, Specialty store, Foodservice, Online Store, and Others): Global Opportunity Analysis and Industry Forecast, 2021–2027. The global matcha tea market was valued at $2,454.3 million in 2019, and is projected to reach $4,480.5 million by 2027, registering a CAGR of 7.1%.
Matcha tea is a type of green tea that is made by picking young tea leaves and then grinding these tea leaves into a bright green powder. It is a form of Japanese green tea, which is available in powdered and liquid forms. This tea exhibits a mellow and smooth flavor. It is obtained from Camellia sinensis plant that is harvested in China and Japan, due to its climatic and soil conditions. The demand for matcha tea is expected to increase during the forecast period, owing to rise in demand for matcha tea from cosmetic, culinary, and food industries.
The global matcha tea market growth is driven by rise in consumer focus toward adopting healthy lifestyle and multiple health benefits associated with matcha tea. For instance, matcha tea helps to reduce weight, cures headache & body pain, decreases cholesterol levels, and minimizes the chances of heart attacks.
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Region wise, Asia-Pacific accounted for the highest market share in 2019, due to rise in adoption of healthy lifestyle in the region, which leads to rise in demand for matcha tea. However, North America is expected to witness a significant growth during the forecast period.
The outbreak of coronavirus has positively impacted the matcha tea market along with all stages of supply chain and value chain. Owing to the COVID-19 outbreak, consumers have become more concerned about their overall health & wellness. This is attributed to the fact that they have acknowledged that COVID-19 is impacting their mental & physical well-being. This, in turn, is propelling the demand for wellness beverages, including matcha tea, thereby contributing toward the matcha tea market growth.
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The global matcha tea market is segmented into product type, form, nature, sales channel, and region. By product type, the market is bifurcated into regular and flavored. Depending on form, it is fragmented into powder and liquid. On the basis of nature, it is categorized into conventional and organic. As per sales channel, it is segregated into supermarket/hypermarket, specialty stores, foodservice, online store, and others. Region wise, it is analyzed across North America ( U.S., Canada, and Mexico), Europe (Germany, France, UK, Italy, Spain and rest of Europe), Asia-Pacific (China, India, Japan, ASEAN, South Korea, Australia & New Zealand and rest of Asia-Pacific), and LAMEA (Brazil, Saudi Arabia , South Africa ,Turkey, and rest of LAMEA).
Some of the major players in the global matcha tea industry analyzed in this report include AOI Tea Company, Ikeda Tea World, Unilever, The Hain Celestial Group Inc., ITO EN Ltd, Encha, Grace & Green, Green Foods, TATA Consumers products Ltd., and Marukyu Koyamaen.
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Table Of Content:
CHAPTER 1:INTRODUCTION
1.1.Report description
1.2.Key benefits for stakeholders
1.3.Key market segments
1.4.Research methodology
1.4.1.Secondary research
1.4.2.Primary research
1.4.3.Analyst tools and models
CHAPTER 2:EXECUTIVE SUMMARY
2.1.Key findings of the study
2.2.CXO perspective
CHAPTER 3:MARKET OVERVIEW
3.1.Market definition and scope
3.2.Key findings
3.2.1.Top investment pockets
3.3.Porter’s five forces analysis
3.4.COVID-19 impact on matcha tea market
3.4.1.Multiple scenario
3.5.Value chain analysis
3.6.Pricing analysis
3.7.Parent market analysis
3.8.Market dynamics
3.8.1.Drivers
3.8.1.1.Rise in number of health-conscious consumers globally
3.8.1.2.Product innovation
3.8.1.3.Rise in demand for organic products……continue
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