Increase in live streamed content, rising adoption of cloud-based video streaming solutions, surge in popularity of video game streaming services, extensive use of videos in corporate training, and upsurge in demand for online videos in developing economies drive the global video streaming market growth.
On the other hand, bandwidth limitations and latency & reliability issues curtail down the growth to some extent. However, growing impact of video streaming in the education sector and integration of advanced technologies in video platforms to improve video quality are expected to pave the way for a plethora of opportunities in the industry.
The global video streaming market is divided on the basis of component, solution type, streaming type, deployment mode, revenue model, end user, and region.
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Based on component, the market is bifurcated into solutions and services. The services segment is anticipated to manifest the fastest CAGR of 21.8% during the study period. However, the solutions segment held the largest share in 2018, accounting for nearly three-fourths of the market.
On the basis of solution type, the market is divided into IPTV, over-the-top, and Pay-TV. The Pay-TV segment dominated the market in 2018, contributing nearly three-fifths of the market. However, the over-the-top segment is expected to register the fastest CAGR of 25.2% during the study period.
Based on the streaming type, the market is categorized into live/linear video streaming, and non-linear video streaming. The live/linear video streaming segment is expected to register the fastest CAGR of 20.3% from 2018 to 2026. However, the non-linear video streaming segment held the lion’s share in 2018, accounting for more than half of the market.
Impact of COVID-19 on Video Streaming Market:
- The growth of video streaming market is expected to surge during the Covid-19 pandemic due to advent of 5G mobile technology and surge in usage of over-the-top media services Disney+, Netflix, and Amazon Prime video for entertainment purpose.
- According to Nokia, Disney+ an video streaming service provider accounts for 8.0% of all the video steaming services in European networks during the pandemic period.
- In addition, Netflix has reported that its paid subscribers count has reached a new high of 15.8 million from January 2020 to March 2020 and 7.0 million more subscribers are expected to be added by the end of June.
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The report provides an in-depth analysis of the major market players such as Tencent Holdings Limited, Kaltura, Inc, Baidu Inc, Comcast Corporation, Netflix Inc, Amazon.com Inc, Hulu, LLC, Ustream, Inc, Akamai Technologies, Brightcove Inc.
By region, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA. Video Streaming Market in Australia, Singapore, Southkorea, Taiwan (Asia-Pacific) is expected to witness significant growth in the upcoming years
Key Benefits for Stakeholders:
- This study includes the video streaming market analysis, trends, and future estimations to determine the imminent investment pockets.
- The report presents information related to key drivers, restraints, and opportunity.
- The video streaming market size is quantitatively analyzed from 2018 to 2026 to highlight the financial competency of the industry.
- Porter’s five forces analysis illustrates the potency of buyers & suppliers in the video streaming industry.
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