Rise in need for automation and digitalization of cable television services are the major factors that drive the growth of the playout automation market. In addition, a rise in a number of television channels is expected to fuel the market growth.
However, lack of technical expertise hampers the market growth. Furthermore, the rapid expansion of satellite and cable television services in rural and urban areas is expected to provide lucrative opportunities for the global playout automation market.
A significant rise in TV viewership has been witnessed in past few months, which is encourages DTH service providers and channel operators to invest in playout automation services. In addition, rise in demand from consumers for better viewing experience also boosts growth of the playout automation market.
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North America is expected to have the largest market share during the forecast period, owing to developed economies such as the U.S. and Canada. The presence of prominent players in the region who invest in research and development for playout automation and other television broadcasting also fuels the market growth.
Major players include: Amagi Corporation, BroadStream Solutions, Inc., Cinegy LLC, Evertz, ENCO Systems, Florical Systems, Grass Valley Canada, Harmonic, Inc., Imagine Communications and Pebble Beach Systems.
Key benefits of the report:
- This study presents analytical depiction of the global playout automation market along with the current trends and future estimations to determine the imminent investment pockets.
- The report presents information related to key drivers, restraints, and opportunities along with detailed analysis of the playout automation market share.
- The current market is quantitatively analyzed from 2020 to 2027 to highlight the global playout automation market growth scenario.
- Porter’s five forces analysis illustrates the potency of buyers & suppliers in the market.
- The report provides a detailed market analysis based on the present and future competitive intensity of the playout automation market.
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