Surge in adoption of data-driven content marketing strategy, rise in demand for analytics-based content marketing software, and increase in emphasis on the personalized content are the factors that drive the growth of the content marketing software market. In addition, this software is highly demanded because it helps to streamline the operations with the help of advanced technologies such as data analytics, artificial intelligence, and machine learning and thereby driving the market growth. However, high software deployment & staffing costs and lack of skills to analyze data are the factors which hampers the market growth. Furthermore, the rise in the demand and use of IT in the entertainment and education segment are expected to create lucrative opportunities for the growth of the content marketing software market.
Asia-Pacific region is expected to have the highest growth rate in the forecasted period. It is the profitable market for content marketing software providers, due to technological advancements and increase in digitalization in the region. Multinational enterprises have explored the Asia-Pacific market by collaborating with some of the domestic companies to provide channel and technology for content creation. Furthermore, increase in acceptance of the cloud and mobile technologies by major Asia-Pacific countries such as China, India, and Japan have resulted in rapid adoption of content marketing software. Therefore, driving the growth of the market.
Videos are the most effective and attractive way to target audience when it comes to communicating through visual content. Videos help content makers in establishing a greater influence on their targeted audience with the help of storytelling. Videos have become the most effective way to deliver content as consumers prefer videos over text. Videos help content makers to effectively address customer needs and demands. Companies from various industries are making a significant investment to create highly attractive videos to attract consumer’s attention.
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Major key players such as – Oracle Corporation, Adobe Inc., Salesforce.com Inc., HubSpot Inc., Alma Media Oyj, Curata Inc., Sprinklr Inc., Seismic Software Inc., Contently Inc., Scripted Inc.
Regions covered – North America (U.S. and Canada), Europe (Germany, UK, France, and rest of Europe), Asia-Pacific (China, Japan, India, and rest of Asia-Pacific), Latin America (Brazil, Mexico, and rest of LATAM) and Middle East & Africa
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Latest news and industry developments in terms of market expansions, acquisitions, growth strategies, joint ventures and collaborations, product launches, market expansions etc. are included in the report.
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