The big data market in Japan today is influenced by several drivers, restraints and opportunities. Key factors including a sudden rise in the application of social media to weigh up on the customer behavior pattern by the company to design effective strategies has boosted the market in the region. Besides this growth in the amount of transitional information too are seen driving the big data market in Japan.
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However, issues associated privacy concerns as well as organizational resistance has hindered market growth to a greater extent. In addition, slow adoption rate in certain industries and lack of awareness also acts as some of the biggest hurdles in its development. Despite of these restraints, proliferation of real time information from sources including web, log files, handheld devices (mobile devices), sensors and others are likely to create ample opportunities for big data. Growing popularity of range of applications, ranging from research and development to fraud detection would also create greater opportunities.
Today, to stay competitive key market players are seen investing in research and development. Brands are also adopting effective marketing and branding strategies to maintain a competitive edge in the market. Many big data enterprises are busy strengthening their presence in the country. Prominent market players such as NTT data, Oracle, Microsoft, Teradata and others.
The cloud market is segmented in terms of software, hardware, industry vertical and service. In terms of software the market is segmented into systems software, NoSQL and SQL (databases), Hadoop distribution tools & solutions, big data analytics and others. The industries relying more and more on big data consists of government, banking finance and insurance, healthcare, oil and energy, education, manufacturing etc.
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• The research applies both primary and secondary research techniques to bring out the business performance of the key market players.
• An in depth study of critical business imperatives such as consumption volume, production capability, product value, market dynamics etc. form an integral part of the market research report.
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• Key market drivers, restraints as well as opportunities shaping the future of the smart highway market are also highlighted in the report.
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