The U.S. augmented and virtual reality market size was valued at $4.39 billion in 2020, and is projected to reach $134.76 billion by 2030, registering a CAGR of 41.6% from 2021 to 2030.The report provides a detailed analysis of changing market dynamics, key segments, value chain, top investment pockets, regional scenario, and competitive landscape.
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The enterprise segment is expected to experience significant growth in the coming years, owing to several real-world applications, which are emerging continuously in enterprise and growing need to transform the enterprises, mainly in the areas of collaboration & communication, training & simulation, and field & customer services.
By industry vertical, the gaming segment garnered the largest augmented and virtual reality share and is expected to maintain its dominance in the upcoming years owing to increase in adoption of gaming technologies including virtual reality, augment reality, and 3D & 4D graphics. Furthermore, augmented and virtual reality amplifies video-graphic applications with real-time motion creation, environment & lighting capabilities, photo-realistic pack shots, noise reduction, and realistic graphics increase the demand among youth for high level gaming experience.
The key players profiled in the U.S. augmented and virtual reality market analysis are Apple Inc., Cyberglove Systems, Inc., Facebook Technologies, LLC (Oculus), Google, Inc. Intel Corporation, Magic Leap, Inc., Microsoft Corporation, Niantic, Inc., PTC and Sixense Enterprises, Inc. These players have adopted various strategies to increase their market penetration and strengthen their position in the U.S. augmented and virtual reality industry.
By component, the solution segment garnered the largest augmented and virtual reality share and is expected to maintain its dominance in the upcoming years as key players of the market are introducing new features integrated with virtual meeting software, which is expected to provide lucrative opportunities for market expansion. However, the services segment is expected to witness highest growth, owing to increase in the adoption of services among end users, as they ensure effective functioning of software and platforms throughout the process.
Key Benefits:
- The study provides an in-depth analysis of the U.S. augmented and virtual reality market forecast along with the current trends and future estimations to explain the imminent investment pockets.
- Information about key drivers, restraints, & opportunities and their impact analysis on the market is provided in the report.
- Porter’s five forces analysis illustrates the potency of the buyers and suppliers operating in the industry.
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