The global black beer market is experiencing a significant growth, and is anticipated togrow considerably in next few years. Black beer is manufactured in microbreweries, which enhance its distinctive taste, fueling a trend of brewed craft beer in the market. Craft beers such as black beer involve the use of ingredients that are not generally used in regular beers, giving it a distinct taste and flavor. Black beer is served fresh in kegs, cans, and bottles, which aidits availability in the market through means of off-trade and on-trade distribution channels. Consistent demand from the premium drinkers and millennial is likely to propel the production and demand for black beer, thereby augmenting the growth of the global market.
COVID-19 scenario analysis
Production shutdown scenario
The manufacturing, extraction, and processing or brewing of black beer has been ceased due to the COVID-19 outbreak. This has resulted in declined stocks for the global market.
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Disrupted supply chains
The supply chains for black beers is disrupted, owing to the lack of active transportation caused shortage of raw material, whichhampered the production, thereafter disrupting the distribution channels for black beer in the market. International breweries have undergone the same impact as that by the local breweries.
Top impacting factors: market scenario analysis, trends, drivers, and impact analysis
Increase in demand for craft beer among the premium drinkers and the millennial is strengthening the market base for black beer production. Over the period of time, a large number of local breweries have emerged that propels the production of black beer, which is commonly processed in microbreweries. The presence of distinctive taste and uncommon flavors is shifting the consumer preferences form regular, standard beers to these unique flavored craft beers. In addition, rise indisposable income along with rapid urbanization is driving the demand for fermented drinks and alcoholic beverages in the market, which ultimately leads to an upsurge in demand for black beer.
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The global black beer market trends are as follows:
New product launches to flourish the market
Black beer is a well-known type of craft beer, which is processed both in microbreweries and in large corporate breweries. Black beer is made up of medium-roast malts, with flavoring agents varying from coffee, nuts, chocolate, caramel, and other flavors. These can be put in beer as per the choice of brewers or as per the demand of customers. This highlights the highly customized attribute of black beer.
Change inconsumer preferences from regular beer to black beer is majorly attributed to the addition of distinctive unique flavors,which attract a large consumer base towards the beverage industry. These new offerings in the market is boosting the pace of growth of global black beer market, and is anticipated to expand in the coming few years.
Distribution through off-trade and on-trade channels
Distribution channels play a vital role in the sale and disbursement of any product, and when it comes to the food & beverage industry, the platforms of distribution are broadened and diversified to ease the supply and enhance the market availability of the product.
Black beer is distributed through off-trade and on-trade channels. The off-trade channels include the supermarkets, hypermarkets, convenience stores, kiosks, wine shops, and other retail outlets, where black beer can be easily stored, served, and sold in kegs, bottles, or cans. The on-trade distribution refers to the supply of black beer in hotels, restaurants, bars, and cafeterias, which act as the mediators in the sale of fermented drinks. These specialized distribution channels are boosting global demand for black beer.
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Key benefits of the report
- This study presents the analytical depiction of the global black beer industry along with the current trends and future estimations to determine the imminent investment pockets.
- The report presents information related to key drivers, restraints, and opportunities along with detailed analysis of the global black beer market share.
- The current market is quantitatively analyzed from 2020 to 2027 to highlight the global black beer market growth scenario.
- Porter’s five forces analysis illustrates the potency of buyers & suppliers in the market.
- The report provides a detailed market analysis depending on competitive intensity and how the competition will take shape in coming years.
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