Massive amount of data is generated by organizations and to maintain the integrity of this data, integrity tools are required, which drives growth of the market. In addition, demand for cloud computing solutions among enterprises is expected to supplement the data integration and integrity software market growth.
However, high implementation and maintenance cost hampers the market growth. Furthermore, adoption of integrity software by small enterprises is expected to provide lucrative opportunities for the global data integration and integrity software market.
Data integration and integrity software is basically used to structure, access, and offer valuable insights from data. Rise in demand for cloud solutions among enterprises are expected to help the data integration and integrity software market to grow in the future.
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In addition, to give better customer experience and streamline a business process, enterprises adopt data integrity software, which further boosts the market growth.
North America region will have the largest data integration and integrity software market share during the forecast period due to the early adoption of technology and presence of prominent players in the region.
Also, enterprises in the region are widely adopting data integrity software to maintain their strong position and abide by the government rules which will ultimately help to boost the market growth in the future.
Major players include Alteryx, Inc., Attunity Ltd, Cisco System Inc., Experian plc, HVR Software, IBM Corporation, Infogix, Inc., Informatica Corporation, Microsoft Corporation, Oracle Corporation, SAP SE, SAS Institute Inc., Talend, TIBCO Software Inc.,
COVID-19 Scenario Analysis:
- Since the COVID-19 virus outbreak in December 2019, the disease has spread to almost 180+ countries around the globe with the WHO declaring it a public health emergency. The global impacts of the disease are already starting to be felt, and expected to significantly affect the data integration and integrity market in 2020.
- Though governments have imposed lockdowns to contain spread of the virus, many businesses have shifted online to provide best customer experience to clients. As a result, they are adopting data integrity tools for getting valuable insights from unstructured data, and streamlining business process, thus fueling growth of the market.
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