The significant surge in usage of smart phones and social media applications such as Twitter, WhatsApp, Gmail, Snapchat, Facebook, and YouTube is observed over past few years. The increased usage of these social media as well as business applications is driving growth of the mobile tracking software market as it escalated need for mobile tracking services to securely monitor information which is exchanged between them.
Also, the rise in preference of online entertainment among the global population is leading to increased number of cybercrimes which further raised market demand for mobile tracking software. In addition, emergence of 5G network may further present new opportunities for tracking software developers to create apps that will offer faster and more personalized user experiences.
Mobile tracking software are being used for women safety. Various unfortunate incidents can be noticed with regards to the women safety. Though, the emergence of smartphones is one of the solutions for the challenges faced by women. The mobile tracking software installed in smartphones can safeguard the lives of women when it is used appropriately.
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It help women to send emergency alerts to selected contacts and provide their location to them in case of emergencies. Those contacts are also able to monitor woman’s location with the help of a software.
Geofencing is the technology which is used for setting up of a location boundary or virtual barrier that sends out alerts whenever a device move in to the defined boundary. This feature of geofencing allows mobile tracking software to enable users to receive alerts from a mobile device which is out of the safe zone.
The feature is crucial for a child safety, as parents are using mobile tracking software for creating a safe zone around their child’s school or their home and gets alerted in real time whenever unfavorable situations occurs.
The software is also been adopted by the enterprises as a lot of confidential and intellectual property data are being stored on the mobile phone devices of business professionals. The software enable enterprise to set up a safe zone around their locality or the office to control and monitor the activities of the mobile devices remotely.
In recent times consumers are preferring bundled offerings by software vendors and looks for additional features from a single provider that will enable smooth interoperability among different desktops and mobile platforms.
The major benefit of these bundled offerings is the access to features of both mobile and desktop tracking at a lower price. Also, venders provide mobile tracking software which is operable on various mobile platforms such as iOS and android.
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