Surge in security breaches and data attacks leading to high recovery costs are the major factors that drive growth of the proactive security market. In addition, digital transformation and strict government regulations such as GDPR, PCI, and DSS across the globe are expected to supplement the market growth.
However, high implementation costs related to proactive services hampers growth of the market. Furthermore, increase in adoption of internet of things (IoT) and BYOD trend are expected to provide lucrative opportunities for the global proactive security market.
Governments have made strict rules and regulations such as GDPR, PCI, and DSS, which require companies to change their strategy and invest in proactive security solutions.
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In addition, rise in number of cyber-attacks and malware attacks have made companies adopt for proactive security solutions, which, in turn, boosts the proactive security market growth.
North America is expected to have the largest proactive security market share during the forecast period, owing to advancements in technologies, rise in need for protection of data from any cyber-attacks, and need to abide by rules and regulations. In addition, major service providers are situated in this region.
Moreover, Asia-Pacific is also expected to witness a significant growth, owing to emerging economies such as India, China, and Japan and focus of governments toward digitalization.
Furthermore, various industry verticals are increasing their investments in proactive security solutions and services, which is also expected to boost the market growth.
Major players include: Aricent, AlienVault, Cisco Corporation, Centrify, Corvil, CyberSponse, Demisto, FireEye, FireMon, IBM Corporation, LogRhythm, Intel Corporation, Oracle Corporation, Palo Alto Networks, RSA Security LLC, Rapid7, Phantom, Securonix, Symantec Corporation, Siemplify, Skybox Security, Swimlane, Trustwave, ThreatConnect , and Qualys.
COVID-19 Scenario Analysis:
- Since the COVID-19 virus outbreak in December 2019, the disease has spread to almost 180+ countries around the globe with the WHO declaring it a public health emergency. The global impacts of the disease are already starting to be felt, and expected to significantly affect the proactive security market in 2020.
- Though governments have imposed lockdowns to contain spread of the virus, businesses have initiated work from home, which has led to surge in internet use among industries and more data uploaded on the internet making it more vulnerable to data breaches so companies are investing in proactive security solutions to prevent any dangers before they occur, which is expected to fuel the proactive security market in the future.
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