Liquid detergent market growth is driven by rise in per capita income, increase rapid urbanization, improvement in living standard, and changes in consumer lifestyle. Moreover, surge in need for comfort in household chores and increase in penetration of washing machines & dishwashers boost the market growth. In addition, inclination of consumers toward eco-friendly & natural liquid detergents augments the market expansion.
According to a new report published by Allied Market Research titled, “Liquid Detergent Market, by Nature, Application, Sales Channel, and End User: Global Opportunity Analysis and Industry Forecast, 2018 – 2025,”the global liquid detergent market was valued at $27,405 million in 2017, and is projected to reach $40,482 million by 2025, growing at a CAGR of 5.2% from 2018 to 2025. In 2017, the U.S. liquid detergent market accounted for about one-fourth of the global liquid detergent market.
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Key findings of the Liquid Detergent Market:-
-In terms of value, the organic liquid detergent segment is expected to grow at a high CAGR during the forecast period.
-North America is expected to dominate the market, registering a significant CAGR of 3.1% in terms of value.
-Asia-Pacific is projected to show exponential growth throughout the forecast period, growing at a CAGR 8.8%, in terms of value.
-The hypermarket and supermarket segment is projected to dominate throughout the forecast period however, online sales channel is estimated to grow with the highest CAGR during the forecast period
-China accounted for more than one-third of the total Asia-Pacific liquid detergent market size in 2017.
The key players profiled in this report include :-
PROCTER AND GAMBLE
CHURCH AND DWIGHT
HENKEL COMPANY KGAA
UNILEVER PLC
C. JOHNSON AND SON, INC
AMWAY CORPORATION
RECKITT BENCKISER GROUP PLC
COLGATE PALMOLIVE
THE CLOROX COMPANY
GODREJ CONSUMER PRODUCTS
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Regional Analysis :-
North America is expected to lead in terms of liquid detergent market share during the forecast period; however, the region is poised to grow at sluggish CAGR during the forecast period.
The Asia-Pacific market is anticipated to register highest CAGR during the forecast period, owing to increase in household income, rapid urbanization, rise in middle-class population, easy access to goods through development of retail channels, and rise in penetration of washing machines. These factors plays a vital role during the regional as well as global liquid detergent market forecast.
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Important Features that are under Offering and Key Highlights of the Reports:
– Detailed overview of Liquid Detergent Market.
– Changing market dynamics of the Liquid Detergent Market Industry.
– In-depth segmentation of Liquid Detergent Market by Type, Application etc.
– Historical, current and projected market size in terms of volume and value.
– Recent industry trends and developments.
– Competitive landscape of Liquid Detergent Market.
– Strategies of key players and product offerings.
– Potential and niche segments/regions exhibiting promising growth.
Majority of the developed region, including, but not limited to, the U.S., UK, Australia, and Germany have witnessed decline in sales of powder detergents, owing to the fact that young generation has shifted its preference toward liquid detergents over bar/powder detergent, as they perceive liquid detergent to be more anti-bacterial and hygienic. Over half of the U.S. consumers believed that bar detergents contain harbor germ after use. As a result, leading manufacturers of liquid detergent have scaled up their production capabilities to cater the growing demands.
Liquid detergent market growth is driven by rise in per capita income, increase rapid urbanization, improvement in living standard, and changes in consumer lifestyle. Moreover, surge in need for comfort in household chores and increase in penetration of washing machines & dishwashers boost the market growth. In addition, inclination of consumers toward eco-friendly & natural liquid detergents augments the market expansion.
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David Correa
Allied Analytics LLP
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