The boom in social media & advertising and rise in digital marketing budget drive the growth of the global digital marketing software market. On the other hand, the lack of skilled personnel for coding and handling the marketing software hamper the digital marketing softwaremarket growth.
However, the emergence of SaaS-based solutions is expected to create lucrative opportunities for the digital marketing software market players.
Download Sample Report (Get Full Insights in PDF – 277 Pages) at: https://www.alliedmarketresearch.com/request-sample/2475
Based on types, the interaction systems segment held over two-fifths of the market share in 2016 and would dominate the market through 2023.
However, the management & administration-oriented apps segment is likely to witness the fastest CAGR of 18.9% from 2017 to 2023. The other types analyzed in the study include data & analytics systems and content production & management.
Based on deployment, the on-premise segment was the largest in 2016, grabbing nearly three-fifths of the market share and is expected to maintain its revenue lead through the study period. However, the cloud segment would grow at the fastest CAGR of 17.1% through 2023.
The market in North America held more than one-third of the market share in 2016. However, Asia-Pacific would grow at the fastest CAGR of 17.4% during the forecast period. The other regions analyzed in the study include Europe and LAMEA (Latin America, Middle East, and Africa).
The key players analyzed in the market report are Adobe Systems, Oracle Corporation, IBM Corporation, SAP AG, Microsoft Corporation, Salesforce.com, Inc., HubSpot, Inc., Marketo Inc., SAS Institute, Inc., and HP Development Company, L.P. These players have adopted various market strategies such as partnerships, collaboration, mergers & acquisitions, new product launch to strengthen their foothold in the industry.
Key Findings of the Digital Marketing Software Market:
- The interaction systems segment is expected to exhibit significant increase in the global digital marketing software market during the forecast period.
- In 2016, the media & entertainment segment accounted for the highest revenue among the other industry verticals.
- On-premise deployment generated the highest revenue in 2016.
- Asia-Pacific is anticipated to exhibit substantial growth during the forecast period.
For Purchase Enquiry: https://www.alliedmarketresearch.com/purchase-enquiry/2475
Thanks for reading this article; you can also get an individual chapter-wise section or region wise report versions like North America, Europe, or Asia.
If you have any special requirements, please let us know and we will offer you the report as per your requirements.
Lastly, this report provides market intelligence most comprehensively. The report structure has been kept such that it offers maximum business value. It provides critical insights into the market dynamics and will enable strategic decision-making for the existing market players as well as those willing to enter the market.
Similar Reports:
2. Digital Asset Management Market
About Us:
Allied Market Research (AMR) is a full-service market research and business-consulting wing of Allied Analytics LLP based in Portland, Oregon. Allied Market Research provides global enterprises as well as medium and small businesses with unmatched quality of “Market Research Reports” and “Business Intelligence Solutions.” AMR has a targeted view to provide business insights and consulting to assist its clients in making strategic business decisions and achieving sustainable growth in their respective market domains.
Pawan Kumar, the CEO of Allied Market Research, is leading the organization toward providing high-quality data and insights. We are in professional corporate relations with various companies. This helps us dig out market data that helps us generate accurate research data tables and confirm utmost accuracy in our market forecasting. Every data presented in the reports published by us is extracted through primary interviews with top officials from leading companies of the domain concerned. Our secondary data procurement methodology includes deep online and offline research and discussion with knowledgeable professionals and analysts in the industry.
Contact:
David Correa
5933 NE Win Sivers Drive
#205, Portland, OR 97220
United States
Toll-Free: 1-800-792-5285
UK: +44-845-528-1300
Hong Kong: +852-301-84916
India (Pune): +91-20-66346060
Fax: +1-855-550-5975
help@alliedmarketresearch.com
Web: https://www.alliedmarketresearch.com
Follow Us on: LinkedIn Twitter