Digestive health products aim to strengthen the human immune system, improving the activities of the digestive system. The presence of various enzymes in digestive health products, such as lipase, amylase, and lactase, help maintain stomach acid levels and improve nutritional digestion. Furthermore, the products and supplements made by the major players in the market are also responsible for maintaining the health of the digestive system.

Furthermore, in Western democracies, probiotics, which are essential for maintaining a healthy gut microbiota, are becoming increasingly popular among consumers who take a holistic approach to healthy living. Therefore, it is anticipated that during the forecast period, the demand for digestive health products will increase as consumer awareness of gut health increases. Additionally, the United States is expected to continue to see a sharp increase in the demand for digestive health, due to unhealthy dietary practices and high consumption of processed, high-sodium, and ready-to-eat foods, the prevalence of obesity, digestive disorders and lifestyle diseases.

The global digestive health market accounted for $38.8 billion in 2021, and is expected to reach $90.2 billion by 2031, growing at a CAGR of 8.8% from 2022 to 2031. The report offers a detailed analysis of changing market trends, top segments, key investment pockets, value chain, regional landscape, and competitive scenario. The report is a helpful source of information for leading market players, new entrants, investors, and stakeholders in devising strategies for the future and taking steps to strengthen their position in the market.

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Covid-19 Scenario:

  • The Covid-19 pandemic changed the nutrition patterns and other health-related behaviors of the population.
  • In addition, the market witnessed slow growth during the pandemic due to the impact of the pandemic on the logistics and supply chain.

The global digestive health market is segmented on the basis of type, form, distribution channel, and region.

Based on type, the digestive enzymes segment is expected to account for the highest CAGR of 9.5% during the forecast period. However, the probiotics segment took the lion’s share in 2021, accounting for more than 90% of the market, and is expected to maintain its leading position throughout the forecast period. Based on shape, the capsule segment is estimated to experience the highest CAGR of 9.5% during the forecast period. Furthermore, the segment dominated in 2021, contributing about 90% of the market, and is estimated to maintain its dominance by 2031. Based on the distribution channel, the online merchant segment is expected to exhibit the highest CAGR of 10.9% during the forecast period. However, the drugstore and retail pharmacy segment held the largest share in 2021, accounting for nearly three-fifths of the market.

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The global digestive health market is analyzed across several regions such as North America, Europe, Asia-Pacific, and LAMEA. The market across Asia-Pacific is estimated to register the highest CAGR of 10.7% during the forecast period. However, the market across North America held the largest share in 2021, contributing to more than two-fifths of the market, and is projected to maintain its leadership position from 2022 to 2031.

The global digestive health market report includes an in-depth analysis of the major market players such as

Bayer AG,

GalaxoSmithKline PLC,

Pfizer Inc.,


Nestle SA,

Herbalife Nutrition Ltd.,


NOW Health Group Inc.,

Amway Corporation, and the Bountiful Company (Nature’s Bounty)

The report analyzes these key players in the global digestive health market. These players have adopted various strategies such as expansion, new product launches, partnerships, and others to increase their market penetration and strengthen their position in the industry. The report is helpful in determining the business performance, operating segments, product portfolio, and developments of every market player.  

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