Gift Cards Market: Surge in demand for gift cards from developing countries  

Gift Cards Market Outlook – 2027

The global gift cards market size was valued at $619.25 billion in 2019, and is projected to reach $2,076.51 billion by 2027, growing at a CAGR of 16.2% from 2020 to 2027. 

Gift cards, also known as gift certificates, gift vouchers, or gift tokens, are generally issued by a retailer or bank. In addition, gift cards are used as a developmental strategy for promoting businesses, attract new customers, increase brand awareness, reduce fraud, and improve business sales. Moreover, a gift card can be utilized as an alternative source for money at a particular store or business store for purchases related to goods or services. 

Segment review

The gift cards market is segmented on the basis of card type, end user, and region. On the basis of component, the market is bifurcated into solution and services. In terms of card type, it is divided into closed-loop card and open-loop card. By end user, it is bifurcated into retail establishment and corporate institutions. Region wise, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA. 

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The report analyzes profiles of key players operating in the market including, Inc., American Express Company, Blackhawk Network Holdings, Inc., Fiserv, Inc., Givex Corporation, InComm Payments, PayPal, Inc., Paytronix Systems, Inc., Qwikcilver Solutions Pvt Ltd., and Walmart Inc. These players have adopted various strategies to increase their market penetration and strengthen their position in the industry.

Top impacting factors

High adoption rate of smartphones

Lack of security 

Surge in demand for gift cards from developing countries  

Key benefits for stakeholders 

  • The study provides in-depth analysis of the global gift cards market share along with current & future trends to illustrate the imminent investment pockets.
  • Information about key drivers, restrains, and opportunities and their impact analysis on the market size are provided in the report.
  • Porter’s five forces analysis illustrates the potency of buyers and suppliers operating in the industry.
  • An extensive analysis of the key segments of the industry helps to understand the global gift cards market trends.
  • The quantitative analysis of the global gift cards market from 2020 to 2027 is provided to determine the market potential.

Key market segments

By Card type

  • Closed-loop Card
  • Open-loop Card

By End User

  • Retail Establishment
  • Corporate Institutions

By Region

  • North America
    • U.S.
    • Canada    
  • Europe
    • UK
    • Germany
    • France
    • Netherlands
    • Spain
    • Italy
    • Nordic Countries
    • Rest of Europe
  • Asia-Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
    • Rest of Asia-Pacific 
    • Latin America 
    • Middle East
    • Africa

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Key market players

  •, Inc.
  • American Express Company
  • Blackhawk Network Holdings, Inc.
  • Fiserv, Inc. 
  • Givex Corporation
  • InComm Payments
  • PayPal, Inc.
  • Paytronix Systems, Inc.
  • Qwikcilver Solutions Pvt Ltd.
  • Walmart Inc.  

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