North America generated the highest revenue in the global cloud enterprise application software market in 2016 due to adequate infrastructural development for the adoption of cloud enterprise application software. Asia-Pacific is expected to grow at the highest rate during the forecast period, owing to the remarkable economic growth and development of the technological infrastructure.
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The growth of the global cloud enterprise application software market is driven by an increase in the adoption of cloud-based solutions and the realization of competitive advantages achieved through the implementation of enterprise application software.
In addition, the rise in demand for enhanced business process management, high internet penetration in Asia-Pacific, and a surge in demand for IoT among end users are expected to offer significant growth opportunities for the global cloud enterprise application software market. However, costs associated with the implementation & maintenance and data security concerns are anticipated to hamper the market growth.
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The report features a competitive scenario of the global cloud enterprise application software industry and provides a comprehensive analysis of key growth strategies adopted by major players. The key players profiled in the study are Oracle, IBM, Microsoft, SAP, HP, QAD Inc., IFS AB, Epicor Software Corp., Infor, and Salesforce.com.
These players have adopted competitive strategies such as geographical expansions, mergers & acquisitions, new product launches, and partnerships & collaborations to strengthen their foothold in the market.
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KEY FINDINGS OF THE STUDY
- Manufacturing & services accounted for the highest share of the global cloud enterprise application software industry in 2016, while the others segment is expected to grow at the fastest CAGR from 2017 to 2023.
- The others segment among industry verticals generated the highest revenue share in 2016.
- North America accounted for the highest share of around 57% of the total cloud enterprise application software market in 2016.
- The cloud enterprise application software market for content management system (CMS) is expected to witness the highest growth rate during the forecast period.
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