Global Baby Care Products Market to Generate $58.8 Billion by 2031: Allied Market Research

Increase in preference for baby food, surge in health consciousness regarding babies, and rise in penetration of online shopping drive the growth of the global baby care products market.

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Allied Market Research published a research report on the baby care products market. The findings of the report states that the global market for baby care products generated $38.0 billion in 2021, and is projected to reach $58.8 billion by 2031, manifesting a CAGR of 4.5% from 2022 to 2031. The research offers an extensive analysis of changing market dynamics, top investment pockets, key segments, and competitive scenario for market players, investors, and new entrants.

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Roshan Deshmukh, the Manager for Consumer Goods at Allied Market Research, stated, “The baby care products market is anticipated to expand at the fastest rate in Europe over the course of the forecast period due to urbanization, rising consumer standards of living, and a rise in the demand for high-end baby products. In addition, it is anticipated that the UK, Germany, and France would continue to have economic growth, which will present several prospects for expansion.

The report offers an in-depth analysis of drivers, restraining factors, and opportunities to assist market players in identifying the useful strategies based on driving forces and new opportunities. Increase in preference for baby food, surge in health consciousness regarding babies, and rise in penetration of online shopping drive the growth of the global baby care products market. Adverse impact of chemical products on babies and lack of awareness about many baby care products restrain the market growth. On the other hand, increase in demand for organic and natural baby products and rise in establishments of daycare centers present new opportunities in the coming years.

The research offers a comprehensive analysis of the impact of the Covid-19 pandemic on the baby care products market across the globe. Production activities of baby care products were affected due to lockdown restrictions, disruptions in supply chain, and raw material shortage during the initial stages of the pandemic. Moreover, distribution channels such as supermarkets, mass merchandiser, departmental stores, and other were closed due to lockdown restrictions.  The demand is expected to regain post-pandemic as lockdown restrictions are lifted off and market players continue to operate with optimum production capacity.

The report provides an extensive segmentation of the global baby care products market based on product type, price point, distribution channel, and region. Based on product type, the baby hair care segment accounted for the largest market share in 2021, contributing to nearly half of the global market, and is projected to continue its leadership status during the forecast period. However, the baby food and beverage segment is expected to witness the largest CAGR of 5.4% from 2022 to 2031. Based on price point, the high segment held the highest share in 2021, accounting for more than two-fifths of the market, and is expected to maintain its lead throughout the forecast period. However, the medium segment is projected to register the highest CAGR of 4.7% from 2022 to 2031.

Based on distribution channel, the research sub-categorizes the market into supermarkets & hypermarkets, mass merchandiser, drug stores or pharmacy, mono-brand stores, departmental stores, online sales channel, specialty stores, and others. The specialty stores segment is expected to grow at largest CAGR during the forecast period. Based on region, Europe contributed to the largest market share in 2021, holding nearly two-fifths of the market share. On the other hand, the LAMEA region is projected to witness the highest CAGR of 5.5% during the forecast period.

Leading players of the global baby care products market analyzed in the research include Baby Brezza, California Baby, Beiersdorf, Dorel Industries, Inc., Cotton Babies, Inc., Johnson & Johnson, Helen of Troy Limited, Koninklijke Philips N.V., Kimberly-Clark, Nestle SA, Munchkin, Inc., Sebapharma GmbH & Co. KG, Procter & Gamble (P&G), and Unilever.

About Allied Market Research:

Allied Market Research (AMR) is a full-service market research and business-consulting wing of Allied Analytics LLP based in Portland, Oregon. Allied Market Research provides global enterprises as well as medium and small businesses with unmatched quality of “Market Research Reports” and “Business Intelligence Solutions.” AMR has a targeted view to offer business insights and consulting to assist its clients to make strategic business decisions and achieve sustainable growth in their respective market domains.

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