Allied Market Research published a report, titled, “Men Personal Care Market by Type, Age Group, Price Point and Distribution Channel: Global Opportunity Analysis and Industry Forecast 2021–2030.” The report offers an extensive analysis of key growth strategies, drivers, opportunities, key segment, Porter’s Five Forces analysis, and competitive landscape.

According to the report, the global men personal care industry generated $124.8 billion in 2020, and is estimated to reach $276.9 billion by 2030, witnessing a CAGR of 8.6% from 2021 to 2030.

Men personal care products are non-medicinal consumable products designed for men to use for personal care and grooming. The products can be rubbed, poured, sprinkled, sprayed on, or otherwise applied to the body for cleansing, toning, moisturizing, hydrating, conditioning, massaging, coloring/decorating, soothing, deodorizing, perfuming, and styling. The men personal care market provides a wide range of products, including deodorants, shampoos, shaving gels, aftershaves, bar soaps, and moisturizing creams, at varying prices to meet the needs and purchasing power of consumers.

Based on type, the oral care segment accounted for the highest share in 2020, holding more than one-fourth of the global men personal care market, and is projected to continue its lead position during the forecast period. Moreover, this segment is estimated to witness the highest CAGR of 9.5% from 2021 to 2030. This is attributed to its frequent usage and unavailability of suitable substitutes. The report analyzes the segments such as hair care, shaving, personal cleanliness, skin care, and others.

Based on distribution channel, the drug stores or pharmacy segment held the highest share in 2020, accounting for nearly one-fourth of the global men personal care market, and is projected to continue its leadership status during the forecast period. This is due to extended store hours, drive-through locations, and availability of wide range of personal care products. However, the mono-brand stores segment is projected to portray the highest CAGR of 9.4% from 2021 to 2030, owing to less time required to develop a shopping narrative centered on a single brand, its products, and the image or lifestyle needed to promote.

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Based on region, North America contributed to the largest market share in 2020, accounting for nearly one-third of the global men personal care market, and is estimated to continue its dominance in terms of revenue by 2030. Moreover, this region is expected to manifest the fastest CAGR of 9.4% during the forecast period. This is attributed to increase in the aging population in countries such as the U.S. and Canada and increase in internet penetration. The research also analyzes the regions including Asia-Pacific, Europe, and LAMEA.

The disruption of supply chains, particularly for personal care, was a major issue for manufacturers during the COVID-19 situation, as countries closed their borders or raised trade barriers during the lockdown. As a result, manufacturers and exporters faced intense competition to export their goods. Furthermore, on-premise sales at supermarkets and convenience stores have decreased as a result of subsequent lockdowns and the closure of retail stores, as people have been practicing social distancing and avoiding gatherings and outings. However, sales through online retail channels aided market penetration significantly.

Leading Market Players

• Johnson & Johnson
• P&G Co. (P&G)
• L’Oréal S.A.
• The Estee Lauder Companies, Inc.
• Unilever (UK)
• Avon Products, Inc.
• Kao Corporation
• Colgate-Palmolive Company
• Beiersdorf Akteingesellschaft (AG)
• Shiseido Company Ltd.

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