According to a new report published by Allied Market Research, titled, “Functional Beverages Market by Type, Distribution channel and End user: Global Opportunity Analysis and Industry Forecast, 2021-2030,” The functional beverages market share is expected to reach $200,080.3 million by 2030, registering a CAGR of 5.9% from 2021 to 2030.
Functional Beverages Market by Type (Energy Drinks, Sports drinks, Dairy-based beverages, Juices and Others), Distribution Channel (Supermarket and Hypermarket, Specialty Stores, E Commerce and Others), and End User (Athletes, Fitness Lifestyle Users and Others): Global Opportunity Analysis and Industry Forecast, 2021–2030
Functional beverages are nonalcoholic drinks which provides physical and mental health benefits and promote the state of health and well-being. Raw fruit, vitamins, herbs, vegetables, amino acid, probiotics, milk and some artificial additives are used to formulate the functional beverages.
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Rising demand for sports and energy drinks among athletes and individuals engaged in intense physical activities majorly drives the functional beverages market growth. The growing athlete community and an increasing number of sportspersons in developing countries are some of the other factors driving the market. In addition, rising consumer inclination towards physical fitness and an increased number of fitness centers and health clubs are expected to fuel the market growth. Manufacturers are focusing on expanding their product portfolio by innovating new flavors with added health benefits. They are targeting different age groups owing to the popularity of sports drinks among teenagers and adults. The production of functional beverages with natural ingredients, such as natural sweeteners, is expected to propel the market growth by providing an opportunity to the manufacturers to add value to their products.
Furthermore, availability of alternative beverages such as green tea, ginger root tea, coffee, fresh juice, and others limits the growth of the functional beverages market. Moreover, consumption of coffee reduces the effect of caffeine present in energy drinks. Espresso coffee may taste stronger, however, it often contains less caffeine than drip coffee. Moreover, eliminating sugar from coffee or substituting it with stevia or honey prevents overdose of excessive sugar. Therefore, such alternatives hamper the global market growth for energy drinks, which in turn, decrease the growth of the functional beverages market.
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According to the functional beverages market trends, on the basis of type, the sports drinks segment was valued at $ 21,543.1 million in 2020, and is projected to reach $ 41,376.2 million by 2030, growing at a CAGR of 6.5% from 2021 to 2030. The growing inclination of the millennial population towards physical and fitness activities, rising buying power and willingness to pay for healthier alternatives are some of the major factors accelerating the demand for sports drinks. Furthermore, benefits associated with sports drinks for athletes such as minimize the risk of dehydration and electrolytes, maintain the balance of electrolytes in body and replaces sweat are likely to garner the demand for sports drinks, which in turn boost the growth of the functional beverages market
According to distribution channel, the specialty stores segment was valued at $ 24,249.3 million in 2020, and is expected to grow at $ 45,637.6 million by 2030, registering a CAGR of 6.3%. Consumers prefer to analyze and evaluate products before purchase, thereby boosting the retail sales of functional beverages products through specialty store. In addition, consumers getting highly aware and knowledgeable about their purchasing items, they proactively checking the ingredients, processing methods and raw material used so as people majorly prefer to buy products form specialty stores.
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On the basis of end user, the athletes segment was accounted for considerable share in global product market and is expected sustain its share throughout functional beverages market forecast period. Growing participation of the people in national and international level sports and popularity and benefits of sports drinks are likely favor the growth of the functional beverages industry through athletes segment. Furthermore, active and increasing participation of the women in Olympics is further supporting to increase the global number of athletes which likely to garner the growth of the product market during the forecast period.
Key Benefits For Stakeholders
- The report provides a quantitative analysis of the current trends, estimations, and dynamics of the market size from 2020-2030 to identify the prevailing opportunities.
- Porter’s five forces analysis highlights the potency of buyers and suppliers to enable stakeholders to make profit-oriented business decisions and strengthen their supplier–buyer network.
- In-depth analysis and the market size and segmentation assist to determine the prevailing market opportunities.
- The major countries in each region are mapped according to their revenue contribution to the market.
- The market player positioning segment facilitates benchmarking and provides a clear understanding of the present position of the market players in the functional beverages market.
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The players operating in the functional beverages industry have adopted product launch and business expansion as their key developmental strategies to expand their market share, increase profitability, and remain competitive in the market. The key players profiled in this report include Red Bull, Dupont Nutrition Biosciences ApS, MaxiNutrition, Clif Bar, The Coca-Cola Company, Monster Beverage Corporation, Meiji Co., Ltd, Nestlé S.A., National Beverage Corp., and Pepsico, Inc
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